Mishu & I share Influencer marketing and branding tips for businesses
Category: Tips for Influencers
Tips for social media influencers: Tons of tips for influencers, bloggers, or people who are looking to build their online following, based on my work building the @DearMishu influencer account. #InfluencerTips
Branding Your Social Media Profile (BSMP) is a new 1-on-1 program that helps brands bring their social media profile and presence to the next level.
This series of articles is an introduction to some of the techniques and experiments that have been proven to make this underutilized real estate work for you.
Brands and others looking for customized analysis and guidance specific to their profile(s) can register for 1:1 coaching here.
In the last BSMP* series article I explained how you can do YOUR** story-telling through your profile photos, extended name, update line, profile description, hashtags, URL, and influencers. Today I will show you another one, a minimalist, fun way to tell your story: emojis and special characters!
*BSMP = branded social media profile, a term that was coined by… me.
First, look how beautiful telling your story via emojis can be:
Look how much imagination is integrated into this SMI* profile – in the most pure, wonderful, fantastic way, via simple emoji integration! Congrats Ajak!
Branding Your Social Media Profile (BSMP) is a new 1-on-1 program that helps brands bring their social media profile and presence to the next level.
This series of articles is an introduction to some of the techniques and experiments that have been proven to make this underutilized real estate work for you.
Brands and others looking for customized analysis and guidance specific to their profile(s) can register for 1:1 coaching here.
Today we will examine the insta and Tiktok bios (also called BSMP”) of a tennis star and SMI (=Social Media Influencer) – Elina Svitolina. Now let’s pretend I’m addressing Elina directly:
*BSMP = branded social media profile, a term that was coined by… me.
The bio photo above is very artistic with – take a look at the line on the right-side of your hair – playing with shades and light. Yet most important is that you have achieved a target you probably set for yourself to be: a future mega celeb.
July 1st Update: Elina changed her photo: Before Vs After Elina’s insta bio photo change
However, I personally don’t liked either of the photos. There is no tennis racquet (or courts) so you look like just another model and have lost your uniqueness and advantage.
You did not extend your name. This is – of course – just an option but you should try and see if your audience likes it. I would extend your name a bit, for example “Elina Svitolina – Tennis Model.”
Renna D - Social Fund Knight
🚴🏼♀️ riding for @marchisio_bici
Johan Lee - Content Creator
Anna OBrien, confidence queen
Dr. Ai #ClassroomWithoutWalls
Mr. Anny - #USA Forever
Mirrorsoft - #DoGreatThings
“• Be You – Do You ⚜️” is so wonderful!! In addition, it turns the message to “US” — now it is WE who are the heroes of your social account, Elina, which is great! At the ame time, my suggestion is for you to create a dialogue about that with your followers — that will bring the love level through the roof!
And let’s compare that to your TikTok bio message:
Tennis pro – sometimes. Tiktoker – always. Go on, scroll – have a laugh.
Elina – on Tiktok
That’s a very different message, which might have been relevant in the early days of TikTok when it was goofy, but it’s not like that anymore, so you may like to adjust to the same message as on your Insta.
Hashtags bring clickability, likebility, user-generated content, etc. There is space to add a hashtag or two to your BSMP. The hashtag can be something that is related to your tennis career, your life moto, your location, your tennis event, or even a hashtag that is a part of your current campaigns for Nike, Wilson tennis, etc.
Our CEO is on Helium Podcast tomorrow
✨💜 The Sugarplum Macchiato is here! 💜✨
Planning a wedding with 💍 @kennycallis
⬇️WE SAID WHAT WE SAID⬇️
Ready to send your Unique Santa Gift? 🐶🎁
You chose to enter your TikTok URL instead of a traditional website. That is 100% fine, after all we don’t expect everyone to maintain an old school website anymore. Most Instagram users have a TikTok account anyhow, so that’s a good fit.
Your CTA is listing the social media accounts of the companies you are doing campaigns for. Ok, that can work. Why don’t you try to measure the impact?
Or you could have considered (=tested) adding something more like:
🎯 DM Nike my last score, to get $1,000 price!
Back to your TikTok: your photo, wording and yes – CTA – is totally different there. Are you sure this inconsistency is good for your brand?
Your engagement rate is 4.9%, which is amazing for someone with your number of followers!! That’s the good news. The bad news is that most of it comes from “Likes.” 388 comments per post for a macro-influencer like you is not enough. To overcome that, find a way to create much more “dialogy” posts that people will comment on. It shouldn’t be that hard for you!
I think the following KPI, as well as its CTA execution, is PERFECT:
Fantastic KPI
Here is why:
Social media platforms such as Instagram and YouTube were not built for instant sales (not even for eCommerce, although the platforms are fixing that now). They were built from the bottom up for community building, where the community building is focused around ideas, attitudes, specific emotions (love, hate, blushing, …) about a specific area.
If you want to succeed on social media, work hard to bring a dialog about what you do/preach. A hard sell approach is not suitable… Instead, bring the people together, and maybe down the line find ways to convince them sign up for your “mailing list.” Now – mind you – “mailing list” in terms of social media doesn’t necessarily mean an email list. Rather, make them become engaged followers and community members.
You! Your social media is a great place to get leads (not instant sales), but first work hard to get your message out to those who care.
No, that’s a shortsighted approach and out of touch with the way influencers work.
After all:
Many products and brands are totally new and no one has used them yet (and that’s the whole point of hiring SMI (Social Media Influencer), to gain awareness.
If SMI used “Adidas shoes” so far (and enjoyed them tremendously), it doesn’t mean she won’t enjoy “Bronx shoes”!
SMI who are professional may not post about any brands they aren’t hired by (it’s a matter of not working without compensation)
I know I may sound like I’m contradicting myself here, but come on… if you are a brand and you see an SMI who is very suitable for you, someone with your kind of audience, with followers who CARE, then introduce any new product to her and consider hiring her. Even if she’s promoted a competitive product, if she just hasn’t tried yours it’s worth introducing it and trying to convince her. Because if she IS convinced, she can share why she switched to your product, and that’s a good thing!!
I don’t think WE should handle transparency, as well as ethics and morals. In fact, we shld stop it… Think about that – influencers are community builders. The only ones who are important here are *their community members*.
If those like x% of transparency, ok. If they like x-12% transparency, that’s ok FOR THEM too, it’s up to the people to decide which communities they are following, not for us at all. Now those communities are gather around certain niche topics. The brand can choose whatever communities they want to. #DeepThoughts
When it comes to my private coaching sessions, the most popular question is: “which tools do you recommend for SMI (social media influencers)”?
My answer so far has been:
Generic apps from the platforms themselves (e.g. YouTube app to create/post Shorts), because they are fully optimized for each platform.
Adobe Spark or Canva for post creation and editing.
iOS “shortcuts” for meme building, screenshot merging, and other various fast SMI design/publishing actions (this one is so much fun that I am writing a whole blog post about it and update it often).
Social Media influencers work hard – very hard. They need any edge they can get, and they need tools that can save them time, and can help them with faster, smarter and yet super sophisticated, customized deliveries. Here are a list of the 11 best Google Chrome extensions that I use for my Mishu.Underdog :
I use this tool many times a day to see where I am!
The No. 1 KPI for SMI* is engagement rate, which is usually calculated as the quantity of your followers, divided by the quantity of Likes and Comments per post.
As a SMI you want to keep the engagement rate UP up up so the social platform algorithm will make sure you show up in their users’ feeds. Socialpeeks is tool that I choose to display my account engagement rate, in real-time. All you need is to login once to their server, and from then on, clicking on their icon on the Chrome toolbar will display this:
Indeed, and this is not only the First Commandment for any social media-ist. Every time engagers are going out of their way from their daily activities and bothering to engage with you on your social media account, engage back. Such attention is so appreciated in today’s world and is really the essence of building lasting relationships on social media.
Everyone wants to be an influencer because they confuse influencers with the beautiful celebs who sail on beautiful yachts… It’s not the same thing though. Most SMI* are unknown to the public and yet they influence. The job requires so many working hours a day of content creation, photography, editing, re-editing, publishing, marketing and – yes – engaging all day long…
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