Social Media Branding by Mishu & Dad
Mishu & I share Influencer marketing and branding tips for businesses
Tips for social media influencers: Tons of tips for influencers, bloggers, or people who are looking to build their online following, based on my work building the @DearMishu influencer account. #InfluencerTips
Oh-oh, all Micro+ SMI have been there – the Instagram 7,500 followers quantity limitation…grrrrr….:
I guess the platform’s reason for setting this rule was that:
Continue reading Oh oh They Hit the 7,500 Limit Once Again?Branding Your Social Media Profile (BSMP) is a new 1-on-1 program that helps brands bring their social media profile and presence to the next level. This series of articles is an introduction to some of the techniques and experiments that have been proven to make this underutilized real estate work for you. Brands and others looking for customized analysis and guidance specific to their profile(s) can register for 1:1 coaching here.
So far I explained how to find unique ways to accomplish YOUR** branding through underutilized areas of your social media profile: via story-telling through your profile photos, extended name, profile description, hashtags, the use of SMI (Social Media influencers), and even a URL in the profile. Today I will explain how to do so via what I call the “update line.”
When I say “update line” I refer to a line – you know – a sentence – where you update your audience with something that is relevant, timely, and now. For example, if you are building a community around iPhone X120 model, then use an update such as “I will release my new space shuttelite USB for X120 review on Dec 1st” or if you own a coffee shop that is trying build excitement for a new plum-based latte, announce it using the update line when it’s ready: ✨💜 The Plum Latte is here! 💜✨
Here are some more examples:
"Our CEO is on Helium Podcast tomorrow" ✨💜 The Sugarplum Macchiato is here! 💜✨ "Planning a wedding with 💍 @kennycallis" ⬇️WE SAID WHAT WE SAID⬇️ Ready to send your Unique Santa Gift? 🐶🎁
Got the picture?
PS/Do this only as long as it’s “YOU”**
Continue reading Branding Your #SocialMedia Profile Series #6: Your Update LineIt’s super popular to hire SMI* these days — for many good reasons (if done the right way): they bring attention, awareness, trust, influence, change opinions, and offer advice on turning your business around to meet the needs of relevant communities as never before.
*SMI = Social Media influencers. Source: Who is an influencer?
So, how much should a brand pay influencers, one might ask?
For sure yes, you/we should pay them. Their social media accounts are the way they making a living, and if you find a good SMI, make them even better by taking them seriously.
Continue reading How much to pay Influencers (recommended rates included)?Being a social media influencer (SMI) can be very rewarding, once you get past the scolding, shaming, and bashing by people who don’t understand the work, and find the true gems among your followers.
Related:
Branding Your Social Media Profile (BSMP) is a new 1-on-1 program that helps brands bring their social media profile and presence to the next level. This series of articles is an introduction to some of the techniques and experiments that have been proven to make this underutilized real estate work for you. Brands and others looking for customized analysis and guidance specific to their profile(s) can register for 1:1 coaching here.
So far we have proposed ideas for leveraging YOUR** unique branding using underutilized real estate on your social media profile: your profile photos, extended name, profile description, hashtags, update line, the use of SMI (Social Media influencers), and even a URL in the profile. Now it’s time for me to show you how NOT to do it right…
Let me show you two examples of doing BSMP* the wrong way, this time from the merchant retail industry. I’m talking about The Vitamin Shoppe and its (somehow) competitor Walgreens.
*BSMP = branded social media profile, a term that was coined by… me.
Continue reading What is the magic number of followers on social media to qualify as an influencer?The magic is not the quantity of followers, but your relationships with your followers and the content you produce.
Branding Your Social Media Profile (BSMP) is a new 1-on-1 program that helps brands bring their social media profile and presence to the next level. This series of articles is an introduction to some of the techniques and experiments that have been proven to make this underutilized real estate work for you. Brands and others looking for customized analysis and guidance specific to their profile(s) can register for 1:1 coaching here.
Consider adding any of the below kick-ss CTAs* for your branded social media profile. Enjoy, and feel free to borrow, use, or re-purpose!
*CTA = Call-to-Action. If you don’t have one in your bio, that’s usually a bad sign!
I analyze the trends in Influencer Marketing and the return on investment it brings daily. Based on that, and my experience as an Amazon vendor, here is my advice for my fellow Amazon vendors about how to take advantage of this new marketing tool.
But first, some background:
Continue reading Why it makes sense for Amazon vendors to create their own Influencer accounts and how can they do itBranding Your Social Media Profile (BSMP) is a new 1-on-1 program that helps brands bring their social media profile and presence to the next level. This series of articles is an introduction to some of the techniques and experiments that have been proven to make this underutilized real estate work for you. Brands and others looking for customized analysis and guidance specific to their profile(s) can register for 1:1 coaching here.
In the last BSMP* series article I explained how you can do YOUR** story-telling through your profile photos, extended name, update line, and profile description. Today I will show you another creative, original, under-utilized and fun way to tell your story: your BSMP URL!
*BSMP = branded social media profile, a term that was coined by… me.
First, see how your BSMP URL looks in a “traditional” way:
Continue reading Branding Your #SocialMedia Profile Series #4: Your BSMP URLBranding Your Social Media Profile (BSMP) is a new 1-on-1 program that helps brands bring their social media profile and presence to the next level. This series of articles is an introduction to some of the techniques and experiments that have been proven to make this underutilized real estate work for you. Brands and others looking for customized analysis and guidance specific to their profile(s) can register for 1:1 coaching here.
By Dear Mishu’s Dad, Guest Writer
We have all been there before many times – our Twitter or Instagram or LinkedIn account doesn’t bring the results we want, and not enough engagement on our posts. “How come?!,” we ask ourselves again and again. Sometimes, some of us – we give up. For those of you who don’t want to give up quite yet, consider this under-used, free approach: optimizing your branded social media profile (BSMP) area. In other words, your bio area!
Continue reading How to optimize your “Branded Social Media Profile” area
