Mishu & I share Influencer marketing and branding tips for businesses
Category: Tips for Influencers
Tips for social media influencers: Tons of tips for influencers, bloggers, or people who are looking to build their online following, based on my work building the @DearMishu influencer account. #InfluencerTips
Social Media influencers work hard – very hard. They need any edge they can get, and they need tools that can save them time, and can help them with faster, smarter and yet super sophisticated, customized deliveries. Here are a list of the 11 best Google Chrome extensions that I use for my Mishu.Underdog :
I use this tool many times a day to see where I am!
The No. 1 KPI for SMI* is engagement rate, which is usually calculated as the quantity of your followers, divided by the quantity of Likes and Comments per post.
As a SMI you want to keep the engagement rate UP up up so the social platform algorithm will make sure you show up in their users’ feeds. Socialpeeks is tool that I choose to display my account engagement rate, in real-time. All you need is to login once to their server, and from then on, clicking on their icon on the Chrome toolbar will display this:
Mishu uses Crowdfire for scheduling and publishing content on social media channels. With Crowdfire there is no platform that you cannot post to – whether it is Twitter, Facebook, Tiktok, Blog – anything, and in a simple, fast way (you can re-publish too). You can fully customize each post if you’d like – the number of words, the wording, media attached, etc.
Admittedly there are many tools and chrome extensions to schedule content. I believe I got my hands on this tool through a special holiday promotion, and have liked what I’ve seen since then. Yes the price was right, but the functionality is awesome too.
Price: 0-$75 – the more accounts, the higher the price is (yet they often have special pricing for the holidays).
I don’t use RiteTag too often, as I love to find interesting hashtags manually (it’s like finding a treasure – one can be very creative with those hashtags). But sometimes, when I have no clue which hashtag to attach to Mishu’s posts, I will take RiteTag’s advice. RiteTag has hashtag suggestions for text and images, which is cool:
SMI use emojis allllll the time. Emoji Keyboard is the Chrome extension I use to insert emojis into anything through Chrome – Instagram comments, emails, docs, blog posts, etc. It’s so simple to use – click on the tool icon on the browser toolbar and either reuse an emoji you previously used, or enter a search and find a new one, like 🧤 !
Asana is my main database, as well as my go-to detailed productive tool. I enter everything there – potential partners, amazing Cortado coffeeshops, videos to create, content ideas, licenses, ideas for the future, potential conferences to speak at – all is possible!
Asana’s Chrome extension is wonderful, because you can bookmark the webpage you are on, and associate with to a project that you are working on about to work on, and – if interested – associate it with a date to do, without leaving the page. Very productive!
Price: Free for unlimited awesome basic. $11/Mo and above for larger team.
If Asana is my productive project management tool for details and databases, WorkFlowy is like an orchestra conductor for it all. It shows me the light, for both private and business purposes…
I believe most of you haven’t heard of WorkFlowy, and what a pity that is. WorkFlowy – available on all possible platforms – is a web-based or app tool. It helps me organize my thoughts, ideas, directions, priorities, almost anything, in a minimalist, and very pragmatic way:
You can draw your plan for the week.
You can add a calendar
Once you write a certain goal, you can associate tasks to someone from your team (or to yourself, don’t be a snob…) right from it.
You can add a web clip to ANYTHING that you’ve written so far (for example a blog post about Chrome extensions on a Chrome extensions initiative).
Want to associate a date to an item? A file embedded in it? That’s possible too.
Tagging? Of course, tagging and searching something fast is one of the best parts of WorkFlowy. As you can see I love it a lot…!
Unfortunately Pinterest is not a social media platform. However, I do use it often to catalog images and videos- it’s so helpful! Examples: pin pix you want to publish, or success stories from your content or visuals to explain a concept:
Bitwarden is available on all platforms, all OSs, and so it’s really nice to have it doing the task for me of remembering Mishu’s user names and passwords on all those millions of influencer-brand matching services and websites (most of them useless – read here) :-), I highly appreciate the work Bitwarden did for us all.
You’re an influencer, famous even. People want to know you, they want to talk to you, and make an appointment with you… You may like to use Skype, Meet from Microsoft, or Instagram rooms to speak with people, but those are not as common as Zoom. Everyone is on Zoom now, and that’s the main way to communicate via video online noways.
The Zoom scheduler Chrome extension lets you schedule fast and conveniently Zoom meeting sessions for your week and year, as well as start a meeting. This is done by clicking on its extension icon on the tool bar, in just few clicks, without leaving the browser. How convenient is that!?
It’s just as hard for SMI to do multi tasking as it is for anyone else. We explore so many Instagram posts, important industry articles, webpages, images, etc., and we have to bookmark them somewhere, so we can get back to them. Pocket – a forever tool to save anything (almost) is here to help. You save those items to the app, so you can read it (offline is possible) later.
I also like the read for me feature on Pocket – where it can read you articles, while you are closing your eyes, or walking with your dog.
Using it is very simple – anything you want to save you just click on the Pocket icon and boom, that’s it, it is saved. Then, opening the Pocket app on your phone (or browser) will let you read the articles anytime, anywhere.
Good luck my influencer heroes!
Disclaimer – Use with caution – I like and use those apps and services for my Mishu. However, Chrome is made by Google and please don’t consider this my endorsement or recommendation of Google and its platforms. Its products still have severe privacy, tracking and censorship issues to work so… so use with caution.
Indeed, and this is not only the First Commandment for any social media-ist. Every time engagers are going out of their way from their daily activities and bothering to engage with you on your social media account, engage back. Such attention is so appreciated in today’s world and is really the essence of building lasting relationships on social media.
We all have at least one engager on social media, and those people are so important. But wait…
Everyone wants to be an influencer because they confuse influencers with the beautiful celebs who sail on beautiful yachts… It’s not the same thing though. Most SMI* are unknown to the public and yet they influence. The job requires so many working hours a day of content creation, photography, editing, re-editing, publishing, marketing and – yes – engaging all day long…
And SMI*? They are community builders, they are the people (or pets) that build a community around the clock, around a (often niche) topic they are crazy about, such as:
"I love to travel to Asia so much" "Anything that has Orange in it" "My mutt dog is so cute at home" "We are proudly overweight" "I have an attitude at school and I'm not ashamed of it" "My respect for Gameboy is unlimited" "Let's talk about black holes" "I'm a bimbo" Etc.
Branding Your Social Media Profile (BSMP) is a new 1-on-1 program that helps brands bring their social media profile and presence to the next level.
This series of articles is an introduction to some of the techniques and experiments that have been proven to make this underutilized real estate work for you.
Brands and others looking for customized analysis and guidance specific to their profile(s) can register for 1:1 coaching here.
When it comes to your bio photo, make sure that it is telling YOUR story. For example – see below – her account is all about rosé wine. So she’s holding a glass of rosé wine in her photo (and her hashtags & everything else are all about rosé wine):
Then – of course – I’m sure you’ve heard this before – try to use the perfect size & pixels, perfect background, perfect everything for the platform.