Best Design and Publishing tools for Influencers

When it comes to my private coaching sessions, the most popular question is: “which tools do you recommend for SMI (social media influencers)”?

My answer so far has been:

  1. Generic apps from the platforms themselves (e.g. YouTube app to create/post Shorts), because they are fully optimized for each platform.
  2. Adobe Spark or Canva for post creation and editing.
  3. iOS “shortcuts” for meme building, screenshot merging, and other various fast SMI design/publishing actions (this one is so much fun that I am writing a whole blog post about it and update it often).
  4. Tweetdeck or Crowdfire for scheduling your posts.
Continue reading Best Design and Publishing tools for Influencers

Best Free Google Chrome Extensions for Social Media Influencers

Social Media influencers work hard – very hard. They need any edge they can get, and they need tools that can save them time, and can help them with faster, smarter and yet super sophisticated, customized deliveries. Here are a list of the 11 best Google Chrome extensions that I use for my Mishu.Underdog :

1. Socialpeeks Influencer Analyzer, offered by:

I use this tool many times a day to see where I am!

The No. 1 KPI for SMI* is engagement rate, which is usually calculated as the quantity of your followers, divided by the quantity of Likes and Comments per post.

As a SMI you want to keep the engagement rate UP up up so the social platform algorithm will make sure you show up in their users’ feeds. Socialpeeks is tool that I choose to display my account engagement rate, in real-time. All you need is to login once to their server, and from then on, clicking on their icon on the Chrome toolbar will display this:

Socialpeeks Influencer Analyzer
Socialpeeks Influencer Analyzer – Mishu as a study-case.

Price: Free

Related: My Suggested KPIs For Evaluating SMI (Social Media Influencers)

2. Crowdfire, offered by:

Crowdfire scheduling and publishing suite
Crowdfire scheduling and publishing suite

Mishu uses Crowdfire for scheduling and publishing content on social media channels. With Crowdfire there is no platform that you cannot post to – whether it is Twitter, Facebook, Tiktok, Blog – anything, and in a simple, fast way (you can re-publish too). You can fully customize each post if you’d like – the number of words, the wording, media attached, etc.

Admittedly there are many tools and chrome extensions to schedule content. I believe I got my hands on this tool through a special holiday promotion, and have liked what I’ve seen since then. Yes the price was right, but the functionality is awesome too.

Price: 0-$75 – the more accounts, the higher the price is (yet they often have special pricing for the holidays).

3. vidIQ Vision for YouTube offered by:

vidIQ Vision for YouTube influencers
vidIQ Vision for YouTube influencers

At the beginning of the year Instagram made an incomprehensible move – they deactivated what used to be the @DearMishu main account (see Mishu’s video about that here). As a result, I decided to open an alternative to Facebook’s empire of products – and to swim in YouTube

vidIQ – a service via Chrome extension – helped so much, mainly with finding the right tags, keywords, trends, competition, subscriber analyses, what not. It’s a very high value tool for YouTubers.

Price: Free for awesome basic

4. RiteTag, offered by:

I don’t use RiteTag too often, as I love to find interesting hashtags manually (it’s like finding a treasure – one can be very creative with those hashtags). But sometimes, when I have no clue which hashtag to attach to Mishu’s posts, I will take RiteTag’s advice. RiteTag has hashtag suggestions for text and images, which is cool:

RiteTag can match you with hashtags that you couldn’t find yourself

Price: Free

Related: How to Brand Your Social Media Profile in 6 Ways with Storytelling Hashtags – Branding Your #SocialMedia Profile Series #5

5. Emoji Keyboard – Emojis For Chrome, offered by:

Emoji Keyboard - Emojis For Chrome
Emoji Keyboard – Emojis For Chrome

SMI use emojis allllll the time. Emoji Keyboard is the Chrome extension I use to insert emojis into anything through Chrome – Instagram comments, emails, docs, blog posts, etc. It’s so simple to use – click on the tool icon on the browser toolbar and either reuse an emoji you previously used, or enter a search and find a new one, like 🧤 !

Price: Free

Related: Social Media Engagement – 23 Ideas that Convert!

6. Asana, offered by:

Asana is my main database, as well as my go-to detailed productive tool. I enter everything there – potential partners, amazing Cortado coffeeshops, videos to create, content ideas, licenses, ideas for the future, potential conferences to speak at – all is possible!

Asana for Influencers - example - Cortado Coffeeshops DB
My Cortado Coffeeshops DB on Asana – it’s so convenient as you can search it by city, level of coffee making, etc – the sky is the limit!

Asana’s Chrome extension is wonderful, because you can bookmark the webpage you are on, and associate with to a project that you are working on about to work on, and – if interested – associate it with a date to do, without leaving the page. Very productive!

Asana chrome extension - recommended to influencers
Asana chrome extension – recommended to influencers

Price: Free for unlimited awesome basic. $11/Mo and above for larger team.

7. Workflowy Web Clipper, offered by:

If Asana is my productive project management tool for details and databases, WorkFlowy is like an orchestra conductor for it all. It shows me the light, for both private and business purposes…

I believe most of you haven’t heard of WorkFlowy, and what a pity that is. WorkFlowy – available on all possible platforms – is a web-based or app tool. It helps me organize my thoughts, ideas, directions, priorities, almost anything, in a minimalist, and very pragmatic way:

Workflowy Web Clipper for influencers
Workflowy Web Clipper for influencers

  • You can draw your plan for the week.
  • You can add a calendar
  • Once you write a certain goal, you can associate tasks to someone from your team (or to yourself, don’t be a snob…) right from it.
  • You can add a web clip to ANYTHING that you’ve written so far (for example a blog post about Chrome extensions on a Chrome extensions initiative).
  • Want to associate a date to an item? A file embedded in it? That’s possible too.
  • Tagging? Of course, tagging and searching something fast is one of the best parts of WorkFlowy. As you can see I love it a lot…!

Price: Free for awesome basic.

8. Pinterest Save Button, offered by:

Unfortunately Pinterest is not a social media platform. However, I do use it often to catalog images and videos- it’s so helpful! Examples: pin pix you want to publish, or success stories from your content or visuals to explain a concept:

Pinterest Save Button
Pinterest Save Button

Price: 100% Free

9. Bitwarden – Free Password Manager offered by:


Bitwarden is available on all platforms, all OSs, and so it’s really nice to have it doing the task for me of remembering Mishu’s user names and passwords on all those millions of influencer-brand matching services and websites (most of them useless – read here) :-), I highly appreciate the work Bitwarden did for us all.

Price: Free for individuals. $3.33/Mo otherwise.

10. Zoom Scheduler, offered by:

Zoom Scheduler
Zoom Scheduler

You’re an influencer, famous even. People want to know you, they want to talk to you, and make an appointment with you… You may like to use Skype, Meet from Microsoft, or Instagram rooms to speak with people, but those are not as common as Zoom. Everyone is on Zoom now, and that’s the main way to communicate via video online noways.

The Zoom scheduler Chrome extension lets you schedule fast and conveniently Zoom meeting sessions for your week and year, as well as start a meeting. This is done by clicking on its extension icon on the tool bar, in just few clicks, without leaving the browser. How convenient is that!?

Price: Free for awesome basic

Pro note:

Meeting the brand team (or the exact person...) offline is often the best way to start a brand deal negotiation.
Of course, meeting the brand team (or the exact person…) offline is often the best way to start a brand deal negotiation.

Price: Free

11. Save to Pocket, offered by:

Save by Pocket chrome extension for influencers
Save by Pocket chrome extension is very useful for influencers and all…

It’s just as hard for SMI to do multi tasking as it is for anyone else. We explore so many Instagram posts, important industry articles, webpages, images, etc., and we have to bookmark them somewhere, so we can get back to them. Pocket – a forever tool to save anything (almost) is here to help. You save those items to the app, so you can read it (offline is possible) later.

I also like the read for me feature on Pocket – where it can read you articles, while you are closing your eyes, or walking with your dog.

Using it is very simple – anything you want to save you just click on the Pocket icon and boom, that’s it, it is saved. Then, opening the Pocket app on your phone (or browser) will let you read the articles anytime, anywhere.

Price: Free

Good luck my influencer heroes!

Disclaimer – Use with caution – I like and use those apps and services for my Mishu. However, Chrome is made by Google and please don’t consider this my endorsement or recommendation of Google and its platforms. Its products still have severe privacy, tracking and censorship issues to work so… so use with caution.


“Engage Your Engagers” – Influencer’s First Commandment?

Indeed, and this is not only the First Commandment for any social media-ist. Every time engagers are going out of their way from their daily activities and bothering to engage with you on your social media account, engage back. Such attention is so appreciated in today’s world and is really the essence of building lasting relationships on social media.

engage your engagers - example
engage your engagers – example from YouTube

We all have at least one engager on social media, and those people are so important. But wait…

Continue reading “Engage Your Engagers” – Influencer’s First Commandment?

Why does everyone want to be an influencer?

Everyone wants to be an influencer because they confuse influencers with the beautiful celebs who sail on beautiful yachts… It’s not the same thing though. Most SMI* are unknown to the public and yet they influence. The job requires so many working hours a day of content creation, photography, editing, re-editing, publishing, marketing and – yes – engaging all day long…

Continue reading Why does everyone want to be an influencer?

Is it a good idea for brands to say their product is cool?

Don’t use some version of “I have a cool product” on your BSMP unless the community you’ve built is about brands that say “cool” about their products…

*BSMP = branded social media profile, a term that was coined by… me.

Branding Your #SocialMedia Profile (BSMP) Series:

Your BSMP Bio Photo
Your BSMP Extended Name
Your BSMP One Sentence Wordings
Your BSMP Hashtags
Your BSMP Update Line
How to optimize your “Branded Social Media Profile” area
kick-ss CTAs for your branded social media profile
Doing your profile the wrong way
Powerpointed (Mobile Growth Virtual Summit 3.0 – “How to  Transform Your Social Media Branded Profile to a Sales Funnel Machine,  by Dear Mishu’s Dad”)! 

Coming soon:
  Your BSMP Emojis
  Your BSMP Location
  Your BSMP Social Media Influencer

Private, personalized 1-on-1 consulting on YOUR social media profile strategy is available now.

Are Influencers and Brands Pirates?

Many good marketers were and are pirates. Brands and social media influencers are no different. They “pirate” by introducing various ideas to relevant their audience and see what bites.

As you must know by now, I’m a big favor of testing until perfecting, and testing the story-telling of your brand in particular. Some go to the extreme of pirating, and that’s (sometimes) ok too:

The Amazon Pirating Way

How about Amazon as an example of a pirate? Are they successful enough by now to use as an authoritative example 🙂 ?

Continue reading Are Influencers and Brands Pirates?

Call-To-Action: Tell Your Audience Why

Besides providing a clear and simple action for your audience to take, it’s also important to tell them why they might want to do it.

Here are some examples:

“Alright guys, that’s a wrap! Like and comment below if you want to discuss more!”

Continue reading Call-To-Action: Tell Your Audience Why

Absurd following? Not necessarily!

Here is my question: should you follow someone back whose message is “follow me and I’ll follow you”? Before you answer…,

You should know by now that Twitter/Instagram/YouTube etc. are platforms for community building.

And SMI*? They are community builders, they are the people (or pets) that build a community around the clock, around a (often niche) topic they are crazy about, such as:

"I love to travel to Asia so much"
"Anything that has Orange in it"
"My mutt dog is so cute at home"
"We are proudly overweight"
"I have an attitude at school and I'm not ashamed of it"
"My respect for Gameboy is unlimited"
"Let's talk about black holes"
"I'm a bimbo"
Continue reading Absurd following? Not necessarily!

Branding Your #SocialMedia Profile Series No. 10: Your BSMP Influencer

Branding Your Social Media Profile (BSMP) is a new 1-on-1 program that helps brands bring their social media profile and presence to the next level.

This series of articles is an introduction to some of the techniques and experiments that have been proven to make this underutilized real estate work for you. 

Brands and others looking for customized analysis and guidance specific to their profile(s) can register for 1:1 coaching here.

In past BSMP* series article I explained how you can optimize YOUR story-telling through your profile photos, extended name, update line, profile description, hashtags, CTA and URL. Today I will show you something new, related to SMI* on – yes – your profile.

*BSMP = branded social media profile, a term that was coined by… me.

Continue reading Branding Your #SocialMedia Profile Series No. 10: Your BSMP Influencer

What should your social media bio photo look like?

Your bio photo should tell YOUR story, and be as perfect as you can in terms of size, pixels, and background for the platform. Just keep it focused on your story-focused.

The following is an extract from Dear Mishu Dad's  “How to Transform Your Social Media Branded Profile to a Sales Funnel Machine" presented at Mobile Growth Virtual Summit 3.0, etc. 

When it comes to your bio photo, make sure that it is telling YOUR story. For example – see below – her account is all about rosé wine. So she’s holding a glass of rosé wine in her photo (and her hashtags & everything else are all about rosé wine):

A good example of consistency in story telling is this Rose Wine story... it's everywhere, and that's how it should be (no one will confuse Sarah with Cab wine tasting, right...?)
A good example of consistency in story telling is this rose wine story… it’s everywhere in her bio and profile, and that’s how it should be (no one will confuse Sarah’s account with a beer tasting account, right…?)

Then – of course – I’m sure you’ve heard this before – try to use the perfect size & pixels, perfect background, perfect everything for the platform. 

Continue reading What should your social media bio photo look like?