“Engage Your Engagers” – Influencer’s First Commandment?

Indeed, and this is not only the First Commandment for any social media-ist. Every time engagers are going out of their way from their daily activities and bothering to engage with you on your social media account, engage back. Such attention is so appreciated in today’s world and is really the essence of building lasting relationships on social media.

engage your engagers - example
engage your engagers – example from YouTube

We all have at least one engager on social media, and those people are so important. But wait…

Continue reading “Engage Your Engagers” – Influencer’s First Commandment?

Absurd following? Not necessarily!

Here is my question: should you follow someone back whose message is “follow me and I’ll follow you”? Before you answer…,

You should know by now that Twitter/Instagram/YouTube etc. are platforms for community building.

And SMI*? They are community builders, they are the people (or pets) that build a community around the clock, around a (often niche) topic they are crazy about, such as:

"I love to travel to Asia so much"
"Anything that has Orange in it"
"My mutt dog is so cute at home"
"We are proudly overweight"
"I have an attitude at school and I'm not ashamed of it"
"My respect for Gameboy is unlimited"
"Let's talk about black holes"
"I'm a bimbo"
Etc.

*SMI = Social Media influencers. Source: Who is an influencer?

Continue reading Absurd following? Not necessarily!

Branding Your #SocialMedia Profile Series No. 10: Your BSMP Influencer

Branding Your Social Media Profile (BSMP) is a new 1-on-1 program that helps brands bring their social media profile and presence to the next level.

This series of articles is an introduction to some of the techniques and experiments that have been proven to make this underutilized real estate work for you. 

Brands and others looking for customized analysis and guidance specific to their profile(s) can register for 1:1 coaching here.

In past BSMP* series article I explained how you can optimize YOUR story-telling through your profile photos, extended name, update line, profile description, hashtags, CTA and URL. Today I will show you something new, related to SMI* on – yes – your profile.

*BSMP = branded social media profile, a term that was coined by… me.

*SMI = Social Media influencers. Source: Who is an influencer?

Continue reading Branding Your #SocialMedia Profile Series No. 10: Your BSMP Influencer

Updated: Turn Influencer Content into an Ad – Example

Some of you have asked me what I mean when I say that brands should consider taking the content an SMI* create for them and convert it into an ad.

*SMI = Social Media influencers. Source: Who is an influencer?

Here is a clear example. PetFriendlyCandles (the vendor) is recycling a post by Chutney on Instagram, an SMI, and turning it into an ad:

Turn Influencer content into ad - example
Turn Influencer content into ad – example

Because SMI spend hours a day, almost every day, with your community, they know what content to create. And they know what content will ignite a fire. They also know whether it is a certain color, certain lights, attitude, face expression, a sentence, a question, etc. that has impact. Finally, they know how to create dialog, generate awareness, draw attention. Social media influencers know how to stand out from 4 billion other social media accounts. Converting such a great content into an ad may make sense and will bring unexpected benefits.

Related:

  • sibylline_m's profile picture sibylline_m But what if the Sword chooses a Queen? ⚔️ Illustration for @Netflix's new show "@Cursed"
  • nicole | petite style & travel on Instagram: “Yes or no: Working from home is more fun from bed. 🛌 If you're WFH, what's your setup like? Office? Sofa? Bed? Kitchen counter? 👩🏼‍💻 [ad]…”
  • I don't know if these are 'authentic' or not, but they're adorable the way they're posing and I can't imagine the love they're showing isn't real.
  • Case Study: A great Facebook Micro-Influencer that bring customers to a potty training book
  • Alexa N - Great #macroinfluencer!
  • Great mom micro-influencer!
  • Social media influencers find original ways to engage their audiences - an example.
  • Social media influencers find original ways to engage their audiences - an example.
  • Dear Mishu Micro-Influencer Services - Work Examples

https://www.dearmishudad.com/engage-your-engagers-influencer-first-command/

Why Are Influencers Great at Content?

Social Media Influencers (SMI) are known as great content creators. As people who spend hours and hours on social media, they learn what feels fresh, what are the new techniques, and how to stand out. They are also often creative people at heart. And they practice with their photography techniques, writing, and even use of emojis.

In addition, social media influencers are constantly testing to see what works and what doesn’t. They’ll test for time of day and day of week. They’ll test for length of caption. And they’ll test posts with words and posts that are only photos, photos taken indoors an photos taken outdoors. They’ll also test a few hashtags or many hashtags (and which ones). Really, whatever is possible to test, SMI will do it.

When you combine natural creativity, a laser focus on results, and hours of exposure to a site, influencers bring something special to a brand. What they bring is hard to duplicate in-house from a marketing team that engages with social media as only one part of their jobs.

Powerpointed (Mobile Growth Virtual Summit 3.0 – “How to Transform Your Social Media Branded Profile to a Sales Funnel Machine, by Dear Mishu’s Dad”)!

Branding Your Social Media Profile (BSMP) is a new 1-on-1 program that helps brands bring their social media profile and presence to the next level.

This series of articles is an introduction to some of the techniques and experiments that have been proven to make this underutilized real estate work for you. 

Brands and others looking for customized analysis and guidance specific to their profile(s) can register for 1:1 coaching here.

On February 10th, 6:15PM ET, I shared my tips on building a sales funnel with your BSMP (Branded Social Media Profile) with the awesome community of the Mobile Growth Summit 3.0.

*BSMP = branded social media profile, a term that was coined by… me.

Continue reading Powerpointed (Mobile Growth Virtual Summit 3.0 – “How to Transform Your Social Media Branded Profile to a Sales Funnel Machine, by Dear Mishu’s Dad”)!

Are Influencers Good for B2B too, or Only B2C?

They are good for EVERYTHING, even for Government agencies (G2C).

Social Media Influencers (also called “SMI”):

Social Media Influencer (SMI) is:
(1) Someone who owns a social media account (min. 50 followers), such as on Tiktok, IG, YouTube, etc.

And – very important too –

(2) Uses it for great – no, amazing – relationship building AND/OR content sharing with their followers.

Continue reading Are Influencers Good for B2B too, or Only B2C?

Signing a Contract with a Social Media Influencer as Part of Your Marketing Strategy

You’ve got to be very strategic and plan well when it comes to influencer marketing, so all moving parts, as well as objectives, will work. Drafting a well-written and updated influencer contract or SMI* contract) is a great tool to achieve exactly that.

*SMI = Social Media influencers. Source: Who is an influencer?

Why Should You Sign an Influencer Contract?

The prime reason for signing a Brand-Influencer Contract is not to eliminate suspicion between potential partners. Rather, the goal is to make everything (or at least as much as possible) CLEAR between the brand and the SMI.

The contract will also help you with influencer campaign planning and execution. Most steps and moves for the campaign should be included. Using a contract template, all you need to do is to associate people and dates to the various action items and goals.

Continue reading Signing a Contract with a Social Media Influencer as Part of Your Marketing Strategy

Influencer Marketing & BSMP Tips of the Day – Collection

Hi guys – I decided to collect my “Tip of the Day” post here, so you don’t need to hunt all over DearMishuDad.com to find them. Enjoy…!

Continue reading Influencer Marketing & BSMP Tips of the Day – Collection

Influencers for 5 Dollars? Really?

I still see a lot of that – brands that have no understanding of social media influence and relationship building. Are the influencers you ask to work for you really worth $5? Really?

Are the influencers you ask to work for you really worth $5? Really?
Are the influencers you ask to work for you really worth $5? Really?

Related:

Should I pay SMI (Social Media Influencer)?
Should I pay SMI (Social Media Influencer)?

Related: I like to keep it real, which some people consider contrarian… well, so be it: check out my articles that have been tagged “contrarian”

https://www.dearmishudad.com/engage-your-engagers-influencer-first-command/

What is the magic number of followers on social media to qualify as an influencer?

The magic is not the quantity of followers, but your relationships with your followers and the content you produce.

Continue reading What is the magic number of followers on social media to qualify as an influencer?