What is the magic number of followers on social media to qualify as an influencer?

The magic is not the quantity of followers, but your relationships with your followers and the content you produce.

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Why it makes sense for Amazon vendors to create their own Influencer accounts and how can they do it

I analyze the trends in Influencer Marketing and the return on investment it brings daily. Based on that, and my experience as an Amazon vendor, here is my advice for my fellow Amazon vendors about how to take advantage of this new marketing tool.

Q4 was pretty good for that Amazon Vendor... #InfluencerMarketing
Q4 was pretty good for that Amazon Vendor…

But first, some background:

Continue reading Why it makes sense for Amazon vendors to create their own Influencer accounts and how can they do it

Mega-influencers don’t help? Think again.

We – the SMI (social-media influencer) teachers – I admit – were wrong. It is not true that the mega-influencers lost their influence. It is not true that micro-influencers took over. Or it’s not the whole story at least. Let me explain:

First –

Continue reading Mega-influencers don’t help? Think again.

Does the Website on my Insta Bio Need to Be Mine?

No, the website you list on your bio doesn’t need to be yours! You can enter your Amazon affiliate (or store) page, your linktr.ee (eg linktr.ee/dopecandi), your YouTube/Tiktok URL, GoodRead, or even your IMDB page (eg imdb.me/christicawley).

Bio - IMDB instead of a "website"
Bio – IMDB instead of a “website”

And btw do you know that you can also enter a website address (such as a website of an org you support, such as RedCross), in two places on your Instagram bio, see the example below:

Continue reading Does the Website on my Insta Bio Need to Be Mine?

Attitude is often what is expected from you if you are known to…have an attitude. #Branding

Attitude is often what is expected from you** if you are known to…have an attitude. As long as it’s you**, test it and see if your followers connect with you over that kind of approach. If so, it’s here to stay!

What Do We Mean by YOU**

**YOU= Since it’s your name, it has to be…you. What I mean is that – yes, you can add attitude, special characters, emojis, a unique photo, wording, crazy URL, whatever, as long as it comes from you, and as long as it reflects your brand, who you are, and where you want to be. You should revisit this constantly, persistently, and methodically. If you need 1:1 personalized consulting on how to do this and what makes sense for your brand, you can sign up now.

How Can you Identify Influencers on Social Media?

Because SMI* are outstanding, and people really LISTEN to them, it’s not hard to identify them.

Do this: start to follow the hashtags that are related to your product (the best hashtags to follow are ones with less than 0.5M uses) and see which SMI influences the most. Good idea?

*SMI = Social Media influencers. Source: Who is an influencer?

Continue reading How Can you Identify Influencers on Social Media?

Which Influencers NOT to Hire, no Matter What (and The Power of ♥) #VettingInfluencers

I compiled major rules for when NOT to hire an SMI*, no matter what. Some of those rules were written in blood, after some really bad, devastating experiences some members of the community had. So take these into account when engaging with SMI:

Continue reading Which Influencers NOT to Hire, no Matter What (and The Power of ♥) #VettingInfluencers

Product validation by a #SocialMediaInfluencer who is a community leader is a smart idea. #InfluencerMarketingTips

InfluencerMarketingTip of the day: ‪product validation by a #SocialMediaInfluencer who is a community leader is a smart idea. Seek their feedback and use it to avoid wasting money on less-than-desirable products.

Related:

Should I become friends with the influencers I hire?
Should I become friends with the influencers I hire…?

And here is another tip for us all:

SMI (social media #Influencer) can be very valuable in giving feedback about branding, logo, product, software bugs, packing, what not. If you are interested in that, start early and use SMI to crowd source new features and directions. If not – don’t worry abt it... #DearMishuDad
SMI (social media #Influencer) can be very valuable in giving feedback about branding, logo, product, software bugs, packing, what not. If you are interested in that, start early and use SMI to crowd source new features and directions. If not – don’t worry abt it… #DearMishuDad

Will the influencer write a good review for my brand/product?

Before contracting the Influencer, make sure the Influencer likes your product, otherwise they may write a bad or less than enthusiastic review. If they’re not sure, send them a sample so they can decide before closing the deal.

Tip: use a contract to clarify the relationship — see my template here:

Influencer Agreement: An Important Clarifier

A written Agreement between the influencer and the brand is a must, for the reason that everything should be clarified and planned, so both sides are in sync about the project’s goal.

If you include info in the Influencer Brand Agreement about what should be posted and what not, it will serve as an important clarifier.