Branding Your #SocialMedia Profile Series #6: Your Update Line

Branding Your Social Media Profile (BSMP) is a new 1-on-1 program that helps brands bring their social media profile and presence to the next level.

This series of articles is an introduction to some of the techniques and experiments that have been proven to make this underutilized real estate work for you. 

Brands and others looking for customized analysis and guidance specific to their profile(s) can register for 1:1 coaching here.

So far I explained how to find unique ways to accomplish YOUR** branding through underutilized areas of your social media profile: via story-telling through your profile photos, extended name, profile description, hashtags, the use of SMI (Social Media influencers), and even a URL in the profile. Today I will explain how to do so via what I call the “update line.”

1. Update Line?

When I say “update line” I refer to a line – you know – a sentence – where you update your audience with something that is relevant, timely, and now. For example, if you are building a community around iPhone X120 model, then use an update such as “I will release my new space shuttelite USB for X120 review on Dec 1st” or if you own a coffee shop that is trying build excitement for a new plum-based latte, announce it using the update line when it’s ready: ✨💜 The Plum Latte is here! 💜✨

Here are some more examples:

"Our CEO is on Helium Podcast tomorrow"
✨💜 The Sugarplum Macchiato is here! 💜✨
"Planning a wedding with 💍 @kennycallis"
⬇️WE SAID WHAT WE SAID⬇️
Ready to send your Unique Santa Gift? 🐶🎁

Got the picture?

PS/Do this only as long as it’s “YOU”**

Continue reading Branding Your #SocialMedia Profile Series #6: Your Update Line

How much to pay Influencers (recommended rates included)?

It’s super popular to hire SMI* these days — for many good reasons (if done the right way): they bring attention, awareness, trust, influence, change opinions, and offer advice on turning your business around to meet the needs of relevant communities as never before.

What Influencers Bring to the Table: dialogue, attention, community building, category leading, positive bias, high level story-telling, etc.
What Influencers Bring to the Table: dialogue, attention, community building, category leading, positive bias, high level story-telling, etc.

*SMI = Social Media influencers. Source: Who is an influencer?

So, how much should a brand pay influencers, one might ask?

Should brands pay Social Media Influencers (SMI)?

For sure yes, you/we should pay them. Their social media accounts are the way they making a living, and if you find a good SMI, make them even better by taking them seriously.

Continue reading How much to pay Influencers (recommended rates included)?

Branding Your #SocialMedia Profile Series #8: Doing your profile the wrong way

Branding Your Social Media Profile (BSMP) is a new 1-on-1 program that helps brands bring their social media profile and presence to the next level.

This series of articles is an introduction to some of the techniques and experiments that have been proven to make this underutilized real estate work for you. 

Brands and others looking for customized analysis and guidance specific to their profile(s) can register for 1:1 coaching here.

So far we have proposed ideas for leveraging YOUR** unique branding using underutilized real estate on your social media profile: your profile photos, extended name, profile description, hashtags, update line, the use of SMI (Social Media influencers), and even a URL in the profile. Now it’s time for me to show you how NOT to do it right…

1. Merchants – Two in the Wrong

Let me show you two examples of doing BSMP* the wrong way, this time from the merchant retail industry. I’m talking about The Vitamin Shoppe and its (somehow) competitor Walgreens.

*BSMP = branded social media profile, a term that was coined by… me.

The Vitamin Shoppe - an example of doing BSMP (i.e. branded social media profile) the wrong way...
The Vitamin Shoppe – an example of doing BSMP (i.e. branded social media profile) the wrong way…


Continue reading Branding Your #SocialMedia Profile Series #8: Doing your profile the wrong way

What is the magic number of followers on social media to qualify as an influencer?

The magic is not the quantity of followers, but your relationships with your followers and the content you produce.

Continue reading What is the magic number of followers on social media to qualify as an influencer?

21 kick-*ss CTAs* for your branded social media profile

Branding Your Social Media Profile (BSMP) is a new 1-on-1 program that helps brands bring their social media profile and presence to the next level.

This series of articles is an introduction to some of the techniques and experiments that have been proven to make this underutilized real estate work for you. 

Brands and others looking for customized analysis and guidance specific to their profile(s) can register for 1:1 coaching here.

Consider adding any of the below kick-ss CTAs* for your branded social media profile. Enjoy, and feel free to borrow, use, or re-purpose!

*CTA = Call-to-Action. If you don’t have one in your bio, that’s usually a bad sign!

  1. ↴ 𝐮𝐩𝐠𝐫𝐚𝐝𝐞 𝐲𝐨𝐮𝐫 𝐬𝐞𝐥𝐟 𝐜𝐚𝐫𝐞
  2. Learn how to become the go to authority in your industry on Instagram ➡️
  3. 1200+ modern brand directory ↓
  4. Knitwear & patterns available here⬇️
  5. Read & sign up ↓
  6. DM us your 🍏 tips
  7. Pre-order new album “Harmony” out Nov. 20
  8. 👇Watch the xyz Documentary 🎥👇
  9. ⬇️WE SAID WHAT WE SAID⬇️
  10. Click below to get started! ❤
  11. Join me in Free Pinterest Crash Course Challenge Sept 8-10 👇🏻👇🏻
  12. ⤺ shop my posts, presets & more
  13. 👇🏽 RSVP to my 🆓 CYP Summit
  14. Tell us how you weekend this fall for a chance to win free shoes for you and a friend.
  15. ↓ 1:1 Coaching Sessions ↓
  16. 🔥 Download my @bodypeaceapp to start feeling & looking your best
  17. 🎯August ’21 ➡️ 70.3 🏊🏻‍♀️🚴🏼‍♀️🏃🏼‍♀️
  18. •SHOP MY LOOKS BELOW•
  19. ⤺ shop our ✌️ posts, presets & more
  20. ↓ 1:1 Coaching Sessions ↓
  21. 📤[email protected]📍Socal”
Continue reading 21 kick-*ss CTAs* for your branded social media profile

Why it makes sense for Amazon vendors to create their own Influencer accounts and how can they do it

I analyze the trends in Influencer Marketing and the return on investment it brings daily. Based on that, and my experience as an Amazon vendor, here is my advice for my fellow Amazon vendors about how to take advantage of this new marketing tool.

Q4 was pretty good for that Amazon Vendor... #InfluencerMarketing
Q4 was pretty good for that Amazon Vendor…

But first, some background:

Continue reading Why it makes sense for Amazon vendors to create their own Influencer accounts and how can they do it

Branding Your #SocialMedia Profile Series #4: Your BSMP URL

Branding Your Social Media Profile (BSMP) is a new 1-on-1 program that helps brands bring their social media profile and presence to the next level.

This series of articles is an introduction to some of the techniques and experiments that have been proven to make this underutilized real estate work for you. 

Brands and others looking for customized analysis and guidance specific to their profile(s) can register for 1:1 coaching here.

In the last BSMP* series article I explained how you can do YOUR** story-telling through your profile photos, extended name, update line, and profile description. Today I will show you another creative, original, under-utilized and fun way to tell your story: your BSMP URL!

BSMP URL is here.
BSMP URL is here.

*BSMP = branded social media profile, a term that was coined by… me.

1 – Traditional BSMP URL

First, see how your BSMP URL looks in a “traditional” way:

Continue reading Branding Your #SocialMedia Profile Series #4: Your BSMP URL

How to optimize your “Branded Social Media Profile” area

Branding Your Social Media Profile (BSMP) is a new 1-on-1 program that helps brands bring their social media profile and presence to the next level.

This series of articles is an introduction to some of the techniques and experiments that have been proven to make this underutilized real estate work for you. 

Brands and others looking for customized analysis and guidance specific to their profile(s) can register for 1:1 coaching here.

By Dear Mishu’s Dad, Guest Writer

american-influencer-council-optimizing-bios-dear-mishus-dad-guest-blog

We have all been there before many times – our Twitter or Instagram or LinkedIn account doesn’t bring the results we want, and not enough engagement on our posts. “How come?!,” we ask ourselves again and again. Sometimes, some of us – we give up. For those of you who don’t want to give up quite yet, consider this under-used, free approach: optimizing your branded social media profile (BSMP) area. In other words, your bio area!

Continue reading How to optimize your “Branded Social Media Profile” area

How to Brand Your Social Media Profile in 6 Ways with Storytelling Hashtags – Branding Your #SocialMedia Profile Series #5

This article on using Story-telling Hashtags is the fourth in our Branded Social Media Profile series.

Branding Your Social Media Profile (BSMP) is a new 1-on-1 program that helps brands bring their social media profile and presence to the next level.

This series of articles is an introduction to some of the techniques and experiments that have been proven to make this underutilized real estate work for you. 

Brands and others looking for customized analysis and guidance specific to their profile(s) can register for 1:1 coaching here.

In the last article in the BSMP* series I explained how you can share YOUR** story: story-telling through profile photos, extended name, profile description, URL, and URL. So, today I will share with you a minimalist, yet clear, and effective way to tell your story: your BSMP story-telling hashtags.

*BSMP = branded social media profile, a term that was coined by… me.

See below and have a look at these examples, because they demonstrate that it’s very possible to tell your** story, via … one hashtag:

#WholeLottaChoppasRemix
#killerhappyhour
#BLMme
#DoGreatThings
#Leifestylebyluxxu
Continue reading How to Brand Your Social Media Profile in 6 Ways with Storytelling Hashtags – Branding Your #SocialMedia Profile Series #5