Roundup debate: Do you agree: the reason people follow an Influencer is simply because they want to see MORE content? Surprising answers included.

In this roundup I was curious to hear from friends – some are SMI*, some are brands, and some are experts on something related – about their opinion on the question of whether SMI=Content is THE utmost reason why people hire SMI, or not. I got some interesting answers, posted below (scroll down to read mine at the bottom, after you’ve read friends’ answers first):

Related: Roundup: Not all influencers are unethical, fake, or overpaid… Dear Mishu & friends tell it like it is.

Continue reading Roundup debate: Do you agree: the reason people follow an Influencer is simply because they want to see MORE content? Surprising answers included.

Roundup: How Brands Can Get AMAZING Content From the Influencers they Hire: Advice from Dear Mishu’s Dad & Friends

When moving your marketing efforts to social media influencer marketing, one needs to be very, very strategic. Today we won’t discuss influence per se, but about the second most important benefit you can get from social media influencers – content creation.

The content you receive from influencers you hire can be extremely useful. Why?

Continue reading Roundup: How Brands Can Get AMAZING Content From the Influencers they Hire: Advice from Dear Mishu’s Dad & Friends

Not all influencers are unethical, fake, or overpaid… Dear Mishu & friends tell it like it is.

Q: People say that influencers are selfish and engage in unfair practices. Is that true?

A: Not all!

Dear Mishu Dad & Friends

Recently the media are full warnings about social media Influencers – they they are fake, frauds… that they are unethical, entitled, overpaid. What’s next – claims that they are evil? Here are some examples of these kinds of scare tactics:

I even saw a respectable business magazine that 7 (out of 8) of its “next year forecasts” were “how to protect yourself from”… you know, Influencers! And … soooo many headlines about “the end of..” and “the bust of the bubble” referring to, you got it: influencer marketing.

Continue reading Not all influencers are unethical, fake, or overpaid… Dear Mishu & friends tell it like it is.