Should I only pay Influencers with 1,000,000 followers?

Hmmm number of followers is important, but anything over 2,000 (in many cases) is enough. More important is their quality of posts, and how much their followers are LISTENING to their recommendations. You’ll probably get more attention and more bang for your buck with a smaller Influencer.

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Case study: Allie is a good example of micro-influencer who kills it

Allie does not have over 1M followers.  She has only 7.8k – which makes her a micro-influencer.  Even a micro-micro-influencer. HOWEVER, look  how talented she is, how genuine of a message she’s radiating to those 7.8k – she is so real the way she drinks her coffee (the product she promotes here) that it’s..amazing… and ppl LISTEN to her.  And the engagement is GREAT (100 comments, that’s very very high rate compared to her number of followers).

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Case study: how an Influencer made a huge insurance company pay for medicine

Influencer helps with insurance company out of pocket payment

Here DearMishu- a super hero character – helps her friend solve his insurance problem by getting a company to reimburse a $600 out of pocket payment. He had been trying to get reimbursed for nearly a year with no luck, until ‪#InfluencerMarketing came to the rescue! The results were:

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What are the pitfalls of Influencer marketing?

Oh so many, I don’t know where to start! The Influencer could be so bad that you may get negative results more than positive.. check your partner carefully, look at their feed at least 12 months back, see what help the Influencer has done for other brands, as well as make sure you are on same page.

(Tip: Start by looking to see if they have real or fake followers…).

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Can I use the creative of the sponsored post that the Influencer was paid to sponsor my product?

Only if the Contract between you two is says so. Otherwise, ask the #Influencer, they may still agree. No matter what do not use it without their consent because it’s illegal:

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