Continue reading Should I only pay Influencers with 1,000,000 followers?
Hmmm number of followers is important, but anything over 2,000 (in many cases) is enough. More important is their quality of posts, and how much their followers are LISTENING to their recommendations. You’ll probably get more attention and more bang for your buck with a smaller Influencer.
micro-influencer. Even a micro-micro-influencer. HOWEVER, look how talented she is, how genuine of a message she’s radiating to those 7.8k – she is so real the way she drinks her coffee (the product she promotes here) that it’s..amazing… and ppl LISTEN to her. And the engagement is GREAT (100 comments, that’s very very high rate compared to her number of followers).does not have over 1M followers. She has only 7.8k – which makes her a Continue reading Case study: Allie is a good example of micro-influencer who kills it
Here is an example of what might have worked last year but won’t fly THIS year (at least not with those who read my posts):
Here DearMishu- a super hero character – helps her friend solve his insurance problem by getting a company to reimburse a $600 out of pocket payment. He had been trying to get reimbursed for nearly a year with no luck, until #InfluencerMarketing came to the rescue! The results were:Continue reading Case study: how an Influencer made a huge insurance company pay for medicine
Continue reading What are the pitfalls of Influencer marketing?
Oh so many, I don’t know where to start! The Influencer could be so bad that you may get negative results more than positive.. check your partner carefully, look at their feed at least 12 months back, see what help the Influencer has done for other brands, as well as make sure you are on same page.
(Tip: Start by looking to see if they have real or fake followers…).
When choosing an influencer, it’s a good idea to review their previous work. This post reviews shows you one Facebook influencer who does it well, and one who doesn’t… Continue reading Case study: Facebook #Influencer Ad – how to do it right, how to do it wrong
Only if the Contract between you two is says so. Otherwise, ask the #Influencer, they may still agree. No matter what do not use it without their consent because it’s illegal: