How much to pay Influencers (recommended rates included)?

It’s super popular to hire SMI* these days — for many good reasons (if done the right way): they bring attention, awareness, trust, influence, change opinions, and offer advice on turning your business around to meet the needs of relevant communities as never before.

What Influencers Bring to the Table: dialogue, attention, community building, category leading, positive bias, high level story-telling, etc.
What Influencers Bring to the Table: dialogue, attention, community building, category leading, positive bias, high level story-telling, etc.

*SMI = Social Media influencers. Source: Who is an influencer?

So, how much should a brand pay influencers, one might ask?

Should brands pay Social Media Influencers (SMI)?

For sure yes, you/we should pay them. Their social media accounts are the way they making a living, and if you find a good SMI, make them even better by taking them seriously.

Continue reading How much to pay Influencers (recommended rates included)?

How many posts should I hire an influencer to create for me?

At least 2 if not 3 posts per year because… like all marketing, Influencer Marketing is not a switch you flip on or off when it suits. If an influencer has nothing to say about your brand 364 days a year and then suddenly starts singing your praises… would you trust that? It’s best to find ways to work with an influencer year-round to support your branding and have them post frequently on your behalf (all that should be included in the contract).

Bonus:

Which Influencers NOT to Hire, no Matter What (and The Power of ♥)
Which Influencers NOT to Hire, no Matter What (and The Power of ♥)

I strongly recommend using a contract for any sponsorship to protect yourself and your business, such as my Brand-Influencer Contract

Your Turn: Learn How with 1:1 Coaching DearMishuDad.com/11
Your Turn: Learn How with 1:1 Coaching DearMishuDad.com/11

Vet customers first. Never get in bed with bad people. #InfluencerMarketing

https://youtu.be/VlUZcGTPGcI
Vet first…

That’s right, if you’re a brand, choose your SMI* candidate carefully (e.g. evaluate their engagement in their post comments, their language, and make sure to answer questions such as of use whether they will they sign a clear contract with milestones, whether they will influence or just bring a large audience of uninterested people, etc. In short, vet them just like you’re supposed to do with any other partner.

If you’re an SMI, choose the brand you want to work with carefully (e.g. is their value aligned with yours, are they respectful to your community, do other SMI enjoy partnering with them, will they pay you on time, etc.).

*SMI = Social Media influencers. Source: Who is an influencer?

Continue reading Vet customers first. Never get in bed with bad people. #InfluencerMarketing

Why it makes sense for Amazon vendors to create their own Influencer accounts and how can they do it

I analyze the trends in Influencer Marketing and the return on investment it brings daily. Based on that, and my experience as an Amazon vendor, here is my advice for my fellow Amazon vendors about how to take advantage of this new marketing tool.

Q4 was pretty good for that Amazon Vendor... #InfluencerMarketing
Q4 was pretty good for that Amazon Vendor…

But first, some background:

Continue reading Why it makes sense for Amazon vendors to create their own Influencer accounts and how can they do it

If you hire an Influencer with amazing content, you can then reuse that content everywhhhheereee

If you hire an Influencer with amazing content, you can then reuse that content everywhhhheereee – not only your website but storefront, catalogs, posters, conferences, TV ads… 
 

Continue reading If you hire an Influencer with amazing content, you can then reuse that content everywhhhheereee

Which Influencers NOT to Hire, no Matter What (and The Power of ♥) #VettingInfluencers

I compiled major rules for when NOT to hire an SMI*, no matter what. Some of those rules were written in blood, after some really bad, devastating experiences some members of the community had. So take these into account when engaging with SMI:

Continue reading Which Influencers NOT to Hire, no Matter What (and The Power of ♥) #VettingInfluencers

What are the best things you can offer Influencers as a brand?

Payment for their hard work/posts — that’s the recommended way and the most professional way.

Related:

"Instagram influencer money is paying mortgages"
Instagram influencer money is paying mortgages. FYI.

Will the influencer write a good review for my brand/product?

Before contracting the Influencer, make sure the Influencer likes your product, otherwise they may write a bad or less than enthusiastic review. If they’re not sure, send them a sample so they can decide before closing the deal.

Tip: use a contract to clarify the relationship — see my template here:

How much should I pay Influencers to promote my brand/product?

Ask THEM how much they suggest (and why). Then add a bit more. Why? Besides showing that you really respect them, and your product, this will let them give even more to you.

Tip: Clarify the payment amount in the Brand-Influencer Contract:

Related:

Should I pay SMI (Social Media Influencer)?
Should I pay SMI (Social Media Influencer)?
Source: https://www.dearmishudad.com/pay-smi-social-media-influencer/