You’ve got to be very strategic and plan well when it comes to influencer marketing, so all moving parts, as well as objectives, will work. Drafting a well-written and updated SMI* contract template is a great tool to achieve exactly that.
The prime reason for signing a Brand-Influencer Contract is not to eliminate suspicion between potential partners. Rather, the goal is to make everything (or at least as much as possible) CLEAR between the brand and the SMI.
The contract will also help you with influencer campaign planning and execution, since most steps and moves should be written there. Using a contract template, all you need to do is to associate people and dates to the various action items and goals.
It’s super popular to hire SMI* these days — for many good reasons (if done the right way): they bring attention, awareness, trust, influence, change opinions, and offer advice on turning your business around to meet the needs of relevant communities as never before.
At least 2 if not 3 posts per year because… like all marketing, Influencer Marketing is not a switch you flip on or off when it suits. If an influencer has nothing to say about your brand 364 days a year and then suddenly starts singing your praises… would you trust that? It’s best to find ways to work with an influencer year-round to support your branding and have them post frequently on your behalf (all that should be included in the contract).
Yes that’s the RIGHT way – just DM a short message to your potential SMI, and ask for their rates.
The answer in this example is great – straight to the point and showing authenticity (it’s a good sign when SMI will not agree to promote just any product).
Tip: if the SMI’s answer is not very clear or sincere, or they don’t ask you about your product, they might not be a Pro
Here is another good example of how to write to SMI. This is the right way when you are approaching SMI to HIRE them, rather than with the typical “I love you so much, I am a fan, please recommend my product and I’ll give you a sample for free” B.S..:
That’s right, if you’re a brand, choose your SMI* candidate carefully (e.g. evaluate their engagement in their post comments, their language, and make sure to answer questions such as of use whether they will they sign a clear contract with milestones, whether they will influence or just bring a large audience of uninterested people, etc. In short, vet them just like you’re supposed to do with any other partner.
If you’re an SMI, choose the brand you want to work with carefully (e.g. is their value aligned with yours, are they respectful to your community, do other SMI enjoy partnering with them, will they pay you on time, etc.).
I analyze the trends in Influencer Marketing and the return on investment it brings daily. Based on that, and my experience as an Amazon vendor, here is my advice for my fellow Amazon vendors about how to take advantage of this new marketing tool.
I compiled major rules for when NOT to hire an SMI*, no matter what. Some of those rules were written in blood, after some really bad, devastating experiences some members of the community had. So take these into account when engaging with SMI: