You’ve got to be very strategic and plan well when it comes to influencer marketing, so all moving parts, as well as objectives, will work. Drafting a well-written and updated SMI* contract template is a great tool to achieve exactly that.
*SMI = Social Media influencers. Source: Who is an influencer?
Why Should You Sign an Influencer-Brand Contract?
The prime reason for signing a Brand-Influencer Contract is not to eliminate suspicion between potential partners. Rather, the goal is to make everything (or at least as much as possible) CLEAR between the brand and the SMI.
The contract will also help you with influencer campaign planning and execution, since most steps and moves should be written there. Using a contract template, all you need to do is to associate people and dates to the various action items and goals.
Continue reading Signing a Contract with a Social Media Influencer as Part of Your Marketing Strategy