Signing a Contract with a Social Media Influencer as Part of Your Marketing Strategy

You’ve got to be very strategic and plan well when it comes to influencer marketing, so all moving parts, as well as objectives, will work. Drafting a well-written and updated influencer contract or SMI* contract) is a great tool to achieve exactly that.

Why Should You Sign an Influencer Contract?

The prime reason for signing a Brand-Influencer Contract is not to eliminate suspicion between potential partners. Rather, the goal is to make everything (or at least as much as possible) CLEAR between the brand and the SMI.

The contract will also help you with influencer campaign planning and execution. Most steps and moves for the campaign should be included. Using a contract template, all you need to do is to associate people and dates to the various action items and goals.

Continue reading Signing a Contract with a Social Media Influencer as Part of Your Marketing Strategy

Influencer Marketing & BSMP Tips of the Day – Collection

Hi guys – I decided to collect my “Tip of the Day” post here, so you don’t need to hunt all over DearMishuDad.com to find them. Enjoy…!

Continue reading Influencer Marketing & BSMP Tips of the Day – Collection

Influencers for 5 Dollars? Really?

I still see a lot of that – brands that have no understanding of social media influence and relationship building. Are the influencers you ask to work for you really worth $5? Really?

Are the influencers you ask to work for you really worth $5? Really?
Are the influencers you ask to work for you really worth $5? Really?
Continue reading Influencers for 5 Dollars? Really?

How much to pay Influencers (recommended rates included)?

It’s super popular to hire SMI* these days — for many good reasons (if done the right way): they bring attention, awareness, trust, influence, change opinions, and offer advice on turning your business around to meet the needs of relevant communities as never before. But how much should you pay influencers?

What Influencers Bring to the Table: dialogue, attention, community building, category leading, positive bias, high level story-telling, etc.
What young Influencers Bring to the Table…

So, how much should a brand pay influencers, one might ask?

Should brands pay Influencers (SMI)?

For sure yes, you/we should pay them. Their social media accounts are the way they making a living, and if you find a good SMI, make them even better by taking them seriously.

Continue reading How much to pay Influencers (recommended rates included)?

How many posts should I hire an influencer to create for me?

At least 2 if not 3 posts per year because… like all marketing, Influencer Marketing is not a switch you flip on or off when it suits. If an influencer has nothing to say about your brand 364 days a year and then suddenly starts singing your praises… would you trust that? It’s best to find ways to work with an influencer year-round to support your branding and have them post frequently on your behalf (all that should be included in the contract).

Bonus:

Which Influencers NOT to Hire, no Matter What (and The Power of ♥)
Which Influencers NOT to Hire, no Matter What (and The Power of ♥)

I strongly recommend using a contract for any sponsorship to protect yourself and your business, such as my Brand-Influencer Contract

https://www.dearmishudad.com/engage-your-engagers-influencer-first-command/

Two Case Studies: Asking #Influencers for Their Rates (Doing it The Right Way)

What is the best way to ask SMI* for their pay rate?  Like this!

Finding out influencer pay rate

Yes that’s the RIGHT way – just DM a short message to your potential SMI, and ask for their rates.

The answer in this example is great – straight to the point and showing authenticity (it’s a good sign when SMI will not agree to promote just any product).

Tip: if the SMI’s answer is not very clear or sincere, or they don’t ask you about your product, they might not be a Pro

Here is another good example of how to write to SMI. This is the right way when you are approaching SMI to HIRE them, rather than with the typical “I love you so much, I am a fan, please recommend my product and I’ll give you a sample for free” B.S..:

Here is another good example of how to write to SMI. This is the right way when you are approaching SMI to HIRE them, rather than with the typical "I love you so much, I am a fan, please recommend my product and I'll give you a sample for free" B.S..
The right way to DM to a SMI

Related: More reading about DM to Influencers

Related:

I like to keep it real, which some people consider contrarian… well, so be it: check out my articles that have been tagged “contrarian”

Vet customers first. Never get in bed with bad people. #InfluencerMarketing

https://youtu.be/VlUZcGTPGcI
Vet first…

That’s right, if you’re a brand, choose your SMI* candidate carefully (e.g. evaluate their engagement in their post comments, their language, and make sure to answer questions such as of use whether they will they sign a clear contract with milestones, whether they will influence or just bring a large audience of uninterested people, etc. In short, vet them just like you’re supposed to do with any other partner.

If you’re an SMI, choose the brand you want to work with carefully (e.g. is their value aligned with yours, are they respectful to your community, do other SMI enjoy partnering with them, will they pay you on time, etc.).

Continue reading Vet customers first. Never get in bed with bad people. #InfluencerMarketing

Why it makes sense for Amazon vendors to create their own Influencer accounts and how can they do it

I analyze the trends in Influencer Marketing and the return on investment it brings daily. Based on that, and my experience as an Amazon vendor, here is my advice for my fellow Amazon vendors about how to take advantage of this new marketing tool.

Q4 was pretty good for that Amazon Vendor... #InfluencerMarketing
Q4 was pretty good for that Amazon Vendor…

But first, some background:

Continue reading Why it makes sense for Amazon vendors to create their own Influencer accounts and how can they do it

If you hire an Influencer with amazing content, you can then reuse that content everywhhhheereee

If you hire an Influencer with amazing content, you can then reuse that content everywhhhheereee – not only your website but storefront, catalogs, posters, conferences, TV ads… 
 

Continue reading If you hire an Influencer with amazing content, you can then reuse that content everywhhhheereee

Which Influencers NOT to Hire, no Matter What #VettingInfluencers

I compiled major rules for when NOT to hire an SMI*, no matter what. Some of those rules were written in blood, after some really bad, devastating experiences some members of the community had. So take these into account when engaging with SMI:

Continue reading Which Influencers NOT to Hire, no Matter What #VettingInfluencers