Finding & Choosing Influencers | Social Media Branding by Mishu & Dad

Branding Your #SocialMedia Profile Series No. 10: Your BSMP Influencer

Branding Your Social Media Profile (BSMP) is a new 1-on-1 program that helps brands bring their social media profile and presence to the next level.

This series of articles is an introduction to some of the techniques and experiments that have been proven to make this underutilized real estate work for you.

Brands and others looking for customized analysis and guidance specific to their profile(s) can register for 1:1 coaching here.

In past BSMP* series article I explained how you can optimize YOUR story-telling through your profile photos, extended name, update line, profile description, hashtags, CTA and URL. Today I will show you something new, related to SMI* on – yes – your profile.

*BSMP = branded social media profile, a term that was coined by… me.

*SMI = Social Media influencers. Source: Who is an influencer?

Powerpointed (Mobile Growth Virtual Summit 3.0 – “How to Transform Your Social Media Branded Profile to a Sales Funnel Machine, by Dear Mishu’s Dad”)!

Branding Your Social Media Profile (BSMP) is a new 1-on-1 program that helps brands bring their social media profile and presence to the next level.

This series of articles is an introduction to some of the techniques and experiments that have been proven to make this underutilized real estate work for you.

Brands and others looking for customized analysis and guidance specific to their profile(s) can register for 1:1 coaching here.

On February 10th, 6:15PM ET, I shared my tips on building a sales funnel with your BSMP (Branded Social Media Profile) with the awesome community of the Mobile Growth Summit 3.0.

*BSMP = branded social media profile, a term that was coined by… me.

Are Influencers Good for B2B too, or Only B2C?

They are good for EVERYTHING, even for Government agencies (G2C).

Social Media Influencers (also called “SMI”):

SMI is:
(1) Someone who owns a social media account (min. 50 followers), such as on Tiktok, IG, YouTube, etc.

And – very important too –

(2) Uses it for great – no, amazing – relationship building AND/OR content sharing with their followers.

Influencer Marketing & BSMP Tips of the Day – Collection

Hi guys – I decided to collect my “Tip of the Day” post here, so you don’t need to hunt all over DearMishuDad.com to find them. Enjoy…!

How much to pay Influencers (recommended rates included)?

It’s super popular to hire SMI* these days — for many good reasons (if done the right way): they bring attention, awareness, trust, influence, change opinions, and offer advice on turning your business around to meet the needs of relevant communities as never before.

What Influencers Bring to the Table: dialogue, attention, community building, category leading, positive bias, high level story-telling, etc.

*SMI = Social Media influencers. Source: Who is an influencer?

So, how much should a brand pay influencers, one might ask?

Should brands pay Social Media Influencers (SMI)?

For sure yes, you/we should pay them. Their social media accounts are the way they making a living, and if you find a good SMI, make them even better by taking them seriously.

How many posts should I hire an influencer to create for me?

At least 2 if not 3 posts per year because… like all marketing, Influencer Marketing is not a switch you flip on or off when it suits. If an influencer has nothing to say about your brand 364 days a year and then suddenly starts singing your praises… would you trust that? It’s best to find ways to work with an influencer year-round to support your branding and have them post frequently on your behalf (all that should be included in the contract).

Bonus:

Which Influencers NOT to Hire, no Matter What (and The Power of ♥)

I strongly recommend using a contract for any sponsorship to protect yourself and your business, such as my Brand-Influencer Contract

Your Turn: Learn How with 1:1 Coaching DearMishuDad.com/11

Two Case Studies: Asking #Influencers for Their Rates (Doing it The Right Way)

What is the best way to ask SMI* for their pay rate? Like this!

*SMI = Social Media influencers. Source: Who is an influencer?

Yes that’s the RIGHT way – just DM a short message to your potential SMI, and ask for their rates.

The answer in this example is great – straight to the point and showing authenticity (it’s a good sign when SMI will not agree to promote just any product).

Tip: if the SMI’s answer is not very clear or sincere, or they don’t ask you about your product, they might not be a Pro

Here is another good example of how to write to SMI. This is the right way when you are approaching SMI to HIRE them, rather than with the typical “I love you so much, I am a fan, please recommend my product and I’ll give you a sample for free” B.S..:

Microinfluencer Services – my Dear Mishu

What is the magic number of followers on social media to qualify as an influencer?

The magic is not the quantity of followers, but your relationships with your followers and the content you produce.

Vet customers first. Never get in bed with bad people. #InfluencerMarketing

https://youtu.be/VlUZcGTPGcI

Vet first…

That’s right, if you’re a brand, choose your SMI* candidate carefully (e.g. evaluate their engagement in their post comments, their language, and make sure to answer questions such as of use whether they will they sign a clear contract with milestones, whether they will influence or just bring a large audience of uninterested people, etc. In short, vet them just like you’re supposed to do with any other partner.

If you’re an SMI, choose the brand you want to work with carefully (e.g. is their value aligned with yours, are they respectful to your community, do other SMI enjoy partnering with them, will they pay you on time, etc.).

*SMI = Social Media influencers. Source: Who is an influencer?

Can an Influencer bring a lot of traffic to my website?

If you pay well for Influencer sponsorship then YES. But – usually not right away. When an Influencer recommends your brand or product, people listen, and remember. Their purchase might be later though. So don’t expect to see immediate sales as proof of a campaign working.

Sign a contract, though.