How much to pay Influencers (recommended rates included)?

It’s super popular to hire SMI* these days — for many good reasons (if done the right way): they bring attention, awareness, trust, influence, change opinions, and offer advice on turning your business around to meet the needs of relevant communities as never before.

What Influencers Bring to the Table: dialogue, attention, community building, category leading, positive bias, high level story-telling, etc.
What Influencers Bring to the Table: dialogue, attention, community building, category leading, positive bias, high level story-telling, etc.

*SMI = Social Media influencers. Source: Who is an influencer?

So, how much should a brand pay influencers, one might ask?

Should brands pay Social Media Influencers (SMI)?

For sure yes, you/we should pay them. Their social media accounts are the way they making a living, and if you find a good SMI, make them even better by taking them seriously.

Continue reading How much to pay Influencers (recommended rates included)?

How many posts should I hire an influencer to create for me?

At least 2 if not 3 posts per year because… like all marketing, Influencer Marketing is not a switch you flip on or off when it suits. If an influencer has nothing to say about your brand 364 days a year and then suddenly starts singing your praises… would you trust that? It’s best to find ways to work with an influencer year-round to support your branding and have them post frequently on your behalf (all that should be included in the contract).

Bonus:

Which Influencers NOT to Hire, no Matter What (and The Power of ♥)
Which Influencers NOT to Hire, no Matter What (and The Power of ♥)

I strongly recommend using a contract for any sponsorship to protect yourself and your business, such as my Brand-Influencer Contract

Your Turn: Learn How with 1:1 Coaching DearMishuDad.com/11
Your Turn: Learn How with 1:1 Coaching DearMishuDad.com/11

What is the magic number of followers on social media to qualify as an influencer?

The magic is not the quantity of followers, but your relationships with your followers and the content you produce.

Continue reading What is the magic number of followers on social media to qualify as an influencer?

Vet customers first. Never get in bed with bad people. #InfluencerMarketing

https://youtu.be/VlUZcGTPGcI
Vet first…

That’s right, if you’re a brand, choose your SMI* candidate carefully (e.g. evaluate their engagement in their post comments, their language, and make sure to answer questions such as of use whether they will they sign a clear contract with milestones, whether they will influence or just bring a large audience of uninterested people, etc. In short, vet them just like you’re supposed to do with any other partner.

If you’re an SMI, choose the brand you want to work with carefully (e.g. is their value aligned with yours, are they respectful to your community, do other SMI enjoy partnering with them, will they pay you on time, etc.).

*SMI = Social Media influencers. Source: Who is an influencer?

Continue reading Vet customers first. Never get in bed with bad people. #InfluencerMarketing

Can an Influencer bring a lot of traffic to my website?

If you pay well for Influencer sponsorship then YES. But – usually not right away. When an Influencer recommends your brand or product, people listen, and remember. Their purchase might be later though. So don’t expect to see immediate sales as proof of a campaign working.

Sign a contract, though.

How much should I pay an Instagram Influencer with 476k followers and a 3% engagement rate?

3% is a REALLY good engagement rate for a large account. But payment also depends on what amazing content they’ll create for you and whether you can re-use it. Also, is that your target audience?

Related:

Continue reading How much should I pay an Instagram Influencer with 476k followers and a 3% engagement rate?

Why it makes sense for Amazon vendors to create their own Influencer accounts and how can they do it

I analyze the trends in Influencer Marketing and the return on investment it brings daily. Based on that, and my experience as an Amazon vendor, here is my advice for my fellow Amazon vendors about how to take advantage of this new marketing tool.

Q4 was pretty good for that Amazon Vendor... #InfluencerMarketing
Q4 was pretty good for that Amazon Vendor…

But first, some background:

Continue reading Why it makes sense for Amazon vendors to create their own Influencer accounts and how can they do it

Mega-influencers don’t help? Think again.

We – the SMI (social-media influencer) teachers – I admit – were wrong. It is not true that the mega-influencers lost their influence. It is not true that micro-influencers took over. Or it’s not the whole story at least. Let me explain:

First –

Continue reading Mega-influencers don’t help? Think again.

Branding Your #SocialMedia Profile Series #4: Your BSMP URL

Branding Your Social Media Profile (BSMP) is a new 1-on-1 program that helps brands bring their social media profile and presence to the next level.

This series of articles is an introduction to some of the techniques and experiments that have been proven to make this underutilized real estate work for you. 

Brands and others looking for customized analysis and guidance specific to their profile(s) can register for 1:1 coaching here.

In the last BSMP* series article I explained how you can do YOUR** story-telling through your profile photos, extended name, update line, and profile description. Today I will show you another creative, original, under-utilized and fun way to tell your story: your BSMP URL!

BSMP URL is here.
BSMP URL is here.

*BSMP = branded social media profile, a term that was coined by… me.

1 – Traditional BSMP URL

First, see how your BSMP URL looks in a “traditional” way:

Continue reading Branding Your #SocialMedia Profile Series #4: Your BSMP URL