Influencers for 5 Dollars? Really?

I still see a lot of that – brands that have no understanding of social media influence and relationship building. Are the influencers you ask to work for you really worth $5? Really?

Are the influencers you ask to work for you really worth $5? Really?
Are the influencers you ask to work for you really worth $5? Really?

Related:

Should I pay SMI (Social Media Influencer)?
Should I pay SMI (Social Media Influencer)?
Your Turn: Learn How with 1:1 Coaching DearMishuDad.com/11
Your Turn: Learn How with 1:1 Coaching DearMishuDad.com/11

Oh oh They Hit the 7,500 Limit Once Again?

Oh-oh, all Micro+ SMI have been there – the Instagram 7,500 followers quantity limitation…grrrrr….:

Instagram 7,500 following limit, does it make sense?
With Instagram’s 7,500 following limit, Zeppelin & Lydia cannot follow more dogs. Bummer!

I guess the platform’s reason for setting this rule was that:

Continue reading Oh oh They Hit the 7,500 Limit Once Again?

Branding Your #SocialMedia Profile Series #6: Your Update Line

Branding Your Social Media Profile (BSMP) is a new 1-on-1 program that helps brands bring their social media profile and presence to the next level.

This series of articles is an introduction to some of the techniques and experiments that have been proven to make this underutilized real estate work for you. 

Brands and others looking for customized analysis and guidance specific to their profile(s) can register for 1:1 coaching here.

So far I explained how to find unique ways to accomplish YOUR** branding through underutilized areas of your social media profile: via story-telling through your profile photos, extended name, profile description, hashtags, the use of SMI (Social Media influencers), and even a URL in the profile. Today I will explain how to do so via what I call the “update line.”

1. Update Line?

When I say “update line” I refer to a line – you know – a sentence – where you update your audience with something that is relevant, timely, and now. For example, if you are building a community around iPhone X120 model, then use an update such as “I will release my new space shuttelite USB for X120 review on Dec 1st” or if you own a coffee shop that is trying build excitement for a new plum-based latte, announce it using the update line when it’s ready: ✨💜 The Plum Latte is here! 💜✨

Here are some more examples:

"Our CEO is on Helium Podcast tomorrow"
✨💜 The Sugarplum Macchiato is here! 💜✨
"Planning a wedding with 💍 @kennycallis"
⬇️WE SAID WHAT WE SAID⬇️
Ready to send your Unique Santa Gift? 🐶🎁

Got the picture?

PS/Do this only as long as it’s “YOU”**

Continue reading Branding Your #SocialMedia Profile Series #6: Your Update Line

How much to pay Influencers (recommended rates included)?

It’s super popular to hire SMI* these days — for many good reasons (if done the right way): they bring attention, awareness, trust, influence, change opinions, and offer advice on turning your business around to meet the needs of relevant communities as never before.

What Influencers Bring to the Table: dialogue, attention, community building, category leading, positive bias, high level story-telling, etc.
What Influencers Bring to the Table: dialogue, attention, community building, category leading, positive bias, high level story-telling, etc.

*SMI = Social Media influencers. Source: Who is an influencer?

So, how much should a brand pay influencers, one might ask?

Should brands pay Social Media Influencers (SMI)?

For sure yes, you/we should pay them. Their social media accounts are the way they making a living, and if you find a good SMI, make them even better by taking them seriously.

Continue reading How much to pay Influencers (recommended rates included)?

How many posts should I hire an influencer to create for me?

At least 2 if not 3 posts per year because… like all marketing, Influencer Marketing is not a switch you flip on or off when it suits. If an influencer has nothing to say about your brand 364 days a year and then suddenly starts singing your praises… would you trust that? It’s best to find ways to work with an influencer year-round to support your branding and have them post frequently on your behalf (all that should be included in the contract).

Bonus:

Which Influencers NOT to Hire, no Matter What (and The Power of ♥)
Which Influencers NOT to Hire, no Matter What (and The Power of ♥)

I strongly recommend using a contract for any sponsorship to protect yourself and your business, such as my Brand-Influencer Contract

Your Turn: Learn How with 1:1 Coaching DearMishuDad.com/11
Your Turn: Learn How with 1:1 Coaching DearMishuDad.com/11

Being a social media influencer (SMI) can be very rewarding

Being a social media influencer (SMI) can be very rewarding, once you get past the scolding, shaming, and bashing by people who don’t understand the work, and find the true gems among your followers.

Being a social media influencer (SMI) can be very rewarding, once you get past the scolding, shaming, and bashing by people who don't understand the work, and find the true gems among your followers.
Being a social media influencer (SMI) can be very rewarding…

Related:

  • Here are some things I’ve seen influencers do to pay their bills. Source: https://www.dearmishudad.com/how-influencers-make-lots-money/
  • MR Beast is launching a resturant chain via ghost kitchens, AND his App is #1 on AppStore...
  • RapidSongs makes audio and video edits on TikTok for a living
  • Influencer selling her book via instagram bio - an example
  • Dan Frommer - $20/mo paid newsletter membership for marketing execs, investors, and tech news junkies
  • Dixie (left) and Charli D'Amelio are two of TikTok's biggest stars—with nearly a collective 130 million followers—and have now launched a podcast, "2 Chix." (Photo by Getty Images/Getty Images for EIF & XQ) Getty Images for EIF & XQ
  • Idea to make a living as a social media influencer: get sponsors that are related to what you do.
  • of Saski
  • Influencers can make money from follower donations
  • Jiffpom - a dog influencer - find me at Walmart
  • Twitch already has a tipping and subscribing feature
  • Huda Beauty is by Huda Kattan, an influencer
  • Your Turn: Learn How with 1:1 Coaching DearMishuDad.com/11

More tips for Influencers.

Branding Your #SocialMedia Profile Series #8: Doing your profile the wrong way

Branding Your Social Media Profile (BSMP) is a new 1-on-1 program that helps brands bring their social media profile and presence to the next level.

This series of articles is an introduction to some of the techniques and experiments that have been proven to make this underutilized real estate work for you. 

Brands and others looking for customized analysis and guidance specific to their profile(s) can register for 1:1 coaching here.

So far we have proposed ideas for leveraging YOUR** unique branding using underutilized real estate on your social media profile: your profile photos, extended name, profile description, hashtags, update line, the use of SMI (Social Media influencers), and even a URL in the profile. Now it’s time for me to show you how NOT to do it right…

1. Merchants – Two in the Wrong

Let me show you two examples of doing BSMP* the wrong way, this time from the merchant retail industry. I’m talking about The Vitamin Shoppe and its (somehow) competitor Walgreens.

*BSMP = branded social media profile, a term that was coined by… me.

The Vitamin Shoppe - an example of doing BSMP (i.e. branded social media profile) the wrong way...
The Vitamin Shoppe – an example of doing BSMP (i.e. branded social media profile) the wrong way…


Continue reading Branding Your #SocialMedia Profile Series #8: Doing your profile the wrong way

What is the magic number of followers on social media to qualify as an influencer?

The magic is not the quantity of followers, but your relationships with your followers and the content you produce.

Continue reading What is the magic number of followers on social media to qualify as an influencer?

21 kick-*ss CTAs* for your branded social media profile

Branding Your Social Media Profile (BSMP) is a new 1-on-1 program that helps brands bring their social media profile and presence to the next level.

This series of articles is an introduction to some of the techniques and experiments that have been proven to make this underutilized real estate work for you. 

Brands and others looking for customized analysis and guidance specific to their profile(s) can register for 1:1 coaching here.

Consider adding any of the below kick-ss CTAs* for your branded social media profile. Enjoy, and feel free to borrow, use, or re-purpose!

*CTA = Call-to-Action. If you don’t have one in your bio, that’s usually a bad sign!

  1. ↴ 𝐮𝐩𝐠𝐫𝐚𝐝𝐞 𝐲𝐨𝐮𝐫 𝐬𝐞𝐥𝐟 𝐜𝐚𝐫𝐞
  2. Learn how to become the go to authority in your industry on Instagram ➡️
  3. 1200+ modern brand directory ↓
  4. Knitwear & patterns available here⬇️
  5. Read & sign up ↓
  6. DM us your 🍏 tips
  7. Pre-order new album “Harmony” out Nov. 20
  8. 👇Watch the xyz Documentary 🎥👇
  9. ⬇️WE SAID WHAT WE SAID⬇️
  10. Click below to get started! ❤
  11. Join me in Free Pinterest Crash Course Challenge Sept 8-10 👇🏻👇🏻
  12. ⤺ shop my posts, presets & more
  13. 👇🏽 RSVP to my 🆓 CYP Summit
  14. Tell us how you weekend this fall for a chance to win free shoes for you and a friend.
  15. ↓ 1:1 Coaching Sessions ↓
  16. 🔥 Download my @bodypeaceapp to start feeling & looking your best
  17. 🎯August ’21 ➡️ 70.3 🏊🏻‍♀️🚴🏼‍♀️🏃🏼‍♀️
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  19. ⤺ shop our ✌️ posts, presets & more
  20. ↓ 1:1 Coaching Sessions ↓
  21. 📤[email protected]📍Socal”
Continue reading 21 kick-*ss CTAs* for your branded social media profile