“Engage Your Engagers” – Influencer’s First Commandment?

Indeed, and this is not only the First Commandment for any social media-ist. Every time engagers are going out of their way from their daily activities and bothering to engage with you on your social media account, engage back. Such attention is so appreciated in today’s world and is really the essence of building lasting relationships on social media.

engage your engagers - example
engage your engagers – example from YouTube

We all have at least one engager on social media, and those people are so important. But wait…

Continue reading “Engage Your Engagers” – Influencer’s First Commandment?

Why does everyone want to be an influencer?

Everyone wants to be an influencer because they confuse influencers with the beautiful celebs who sail on beautiful yachts… It’s not the same thing though. Most SMI* are unknown to the public and yet they influence. The job requires so many working hours a day of content creation, photography, editing, re-editing, publishing, marketing and – yes – engaging all day long…

*SMI = Social Media influencers. Source: Who is an influencer?

Continue reading Why does everyone want to be an influencer?

Is it a good idea for brands to say their product is cool?

Don’t use some version of “I have a cool product” on your BSMP unless the community you’ve built is about brands that say “cool” about their products…

*BSMP = branded social media profile, a term that was coined by… me.

Branding Your #SocialMedia Profile (BSMP) Series:

Your BSMP Bio Photo
Your BSMP Extended Name
Your BSMP One Sentence Wordings
Your BSMP Hashtags
Your BSMP Update Line
Your BSMP URL
How to optimize your “Branded Social Media Profile” area
kick-ss CTAs for your branded social media profile
Doing your profile the wrong way
Powerpointed (Mobile Growth Virtual Summit 3.0 – “How to  Transform Your Social Media Branded Profile to a Sales Funnel Machine,  by Dear Mishu’s Dad”)! 

Coming soon:
  Your BSMP Emojis
  Your BSMP Location
  Your BSMP Social Media Influencer
 

Private, personalized 1-on-1 consulting on YOUR social media profile strategy is available now.

Are Influencers and Brands Pirates?

Many good marketers were and are pirates. Brands and social media influencers are no different. They “pirate” by introducing various ideas to relevant their audience and see what bites.

As you must know by now, I’m a big favor of testing until perfecting, and testing the story-telling of your brand in particular. Some go to the extreme of pirating, and that’s (sometimes) ok too:

The Amazon Pirating Way

How about Amazon as an example of a pirate? Are they successful enough by now to use as an authoritative example 🙂 ?

Continue reading Are Influencers and Brands Pirates?

Call-To-Action: Tell Your Audience Why

Besides providing a clear and simple action for your audience to take, it’s also important to tell them why they might want to do it.

Here are some examples:

“Alright guys, that’s a wrap! Like and comment below if you want to discuss more!”

Continue reading Call-To-Action: Tell Your Audience Why

Brands: DM is the new ‘phone number’ for social media!

Brands: So we know by now that not having a presence on social media is like you… do not exist, since that’s where your audience is. Your social media account is your business card, your face, your talking point, your front-line, your border, your mom and pop, your puppy too.

Once you choose the right social media platform for the audience you want to reach, and you activate it, it’s…YOU. Make sure that from then on it reflects … YOU indeed.

Your communication with your audience should now be via social media. And so – for example – if someone sends you a DM instead of calling your phone, it means that they want a response via DM (= direct messages) and they most definitely do not want to call you. So make sure you address that.

Brand, create Instagram account only if you can handle it.
Brands: create an Instagram account only if you can handle it – use direct messaging as your new phone.

Or alternatively:

Continue reading Brands: DM is the new ‘phone number’ for social media!

Absurd following? Not necessarily!

Here is my question: should you follow someone back whose message is “follow me and I’ll follow you”? Before you answer…,

You should know by now that Twitter/Instagram/YouTube etc. are platforms for community building.

And SMI*? They are community builders, they are the people (or pets) that build a community around the clock, around a (often niche) topic they are crazy about, such as:

"I love to travel to Asia so much"
"Anything that has Orange in it"
"My mutt dog is so cute at home"
"We are proudly overweight"
"I have an attitude at school and I'm not ashamed of it"
"My respect for Gameboy is unlimited"
"Let's talk about black holes"
"I'm a bimbo"
Etc.

*SMI = Social Media influencers. Source: Who is an influencer?

Continue reading Absurd following? Not necessarily!

Branding Your #SocialMedia Profile Series No. 10: Your BSMP Influencer

Branding Your Social Media Profile (BSMP) is a new 1-on-1 program that helps brands bring their social media profile and presence to the next level.

This series of articles is an introduction to some of the techniques and experiments that have been proven to make this underutilized real estate work for you. 

Brands and others looking for customized analysis and guidance specific to their profile(s) can register for 1:1 coaching here.

In past BSMP* series article I explained how you can optimize YOUR story-telling through your profile photos, extended name, update line, profile description, hashtags, CTA and URL. Today I will show you something new, related to SMI* on – yes – your profile.

*BSMP = branded social media profile, a term that was coined by… me.

*SMI = Social Media influencers. Source: Who is an influencer?

Continue reading Branding Your #SocialMedia Profile Series No. 10: Your BSMP Influencer

What should your social media bio photo look like?

Your bio photo should tell YOUR story, and be as perfect as you can in terms of size, pixels, and background for the platform. Just keep it focused on your story-focused.

The following is an extract from Dear Mishu Dad's  “How to Transform Your Social Media Branded Profile to a Sales Funnel Machine" presented at Mobile Growth Virtual Summit 3.0, etc. 

When it comes to your bio photo, make sure that it is telling YOUR story. For example – see below – her account is all about rosé wine. So she’s holding a glass of rosé wine in her photo (and her hashtags & everything else are all about rosé wine):

A good example of consistency in story telling is this Rose Wine story... it's everywhere, and that's how it should be (no one will confuse Sarah with Cab wine tasting, right...?)
A good example of consistency in story telling is this rose wine story… it’s everywhere in her bio and profile, and that’s how it should be (no one will confuse Sarah’s account with a beer tasting account, right…?)

Then – of course – I’m sure you’ve heard this before – try to use the perfect size & pixels, perfect background, perfect everything for the platform. 

Continue reading What should your social media bio photo look like?

Updated: Turn Influencer Content into an Ad – Example

Some of you have asked me what I mean when I say that brands should consider taking the content an SMI* create for them and convert it into an ad.

*SMI = Social Media influencers. Source: Who is an influencer?

Here is a clear example. PetFriendlyCandles (the vendor) is recycling a post by Chutney on Instagram, an SMI, and turning it into an ad:

Turn Influencer content into ad - example
Turn Influencer content into ad – example

Because SMI spend hours a day, almost every day, with your community, they know what content to create. And they know what content will ignite a fire. They also know whether it is a certain color, certain lights, attitude, face expression, a sentence, a question, etc. that has impact. Finally, they know how to create dialog, generate awareness, draw attention. Social media influencers know how to stand out from 4 billion other social media accounts. Converting such a great content into an ad may make sense and will bring unexpected benefits.

Related:

  • sibylline_m's profile picture sibylline_m But what if the Sword chooses a Queen? ⚔️ Illustration for @Netflix's new show "@Cursed"
  • nicole | petite style & travel on Instagram: “Yes or no: Working from home is more fun from bed. 🛌 If you're WFH, what's your setup like? Office? Sofa? Bed? Kitchen counter? 👩🏼‍💻 [ad]…”
  • I don't know if these are 'authentic' or not, but they're adorable the way they're posing and I can't imagine the love they're showing isn't real.
  • Case Study: A great Facebook Micro-Influencer that bring customers to a potty training book
  • Alexa N - Great #macroinfluencer!
  • Great mom micro-influencer!
  • Social media influencers find original ways to engage their audiences - an example.
  • Social media influencers find original ways to engage their audiences - an example.
  • Dear Mishu Micro-Influencer Services - Work Examples

https://www.dearmishudad.com/engage-your-engagers-influencer-first-command/

Why Are Influencers Great at Content?

Social Media Influencers (SMI) are known as great content creators. As people who spend hours and hours on social media, they learn what feels fresh, what are the new techniques, and how to stand out. They are also often creative people at heart. And they practice with their photography techniques, writing, and even use of emojis.

In addition, social media influencers are constantly testing to see what works and what doesn’t. They’ll test for time of day and day of week. They’ll test for length of caption. And they’ll test posts with words and posts that are only photos, photos taken indoors an photos taken outdoors. They’ll also test a few hashtags or many hashtags (and which ones). Really, whatever is possible to test, SMI will do it.

When you combine natural creativity, a laser focus on results, and hours of exposure to a site, influencers bring something special to a brand. What they bring is hard to duplicate in-house from a marketing team that engages with social media as only one part of their jobs.