[Updated weekly] I love these influencer’s advertisements!

I always argue that influencers (as well as anyone, btw) should not “sell,” and definitely not be aggressive about it. People don’t want to be sold to (“Hi, I’m a brand, buy my product, buy it now” – this will disappear soon). They want to be talked to, they want to be in a dialogue with a brand, and they definitely see ads as interruption.

I love these #influencer’s works. An ad that feels natural and non-intrusive:

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How to blow up your Instagram comments, like an influencer (and have fun too!)

Influencer marketing is very strategic

So we all know that Mr. Zuckerberg of FB, Instagram and WhatsApp, as well as the owners of YouTube/TikTok/Twitter/etc. have decided that their social product platform algorithm will bring your social post above the radar IF your post comments area is active (also called “engaged”). The more engaged, the more you have you’re account is above the radar. But how exactly can you that?

Today we’ll talk about what engagement trigger strategies might work for you. Engagement triggers are events that can be converted into social media engagement. Does that topic intrigue you? It definitely intrigues me, because it has to do with fulfilling dreams, so… let’s go:

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My 12 #InfluencerMarketing Predictions for 2020 (It’s Going to Be Rough One) — Dear Mishu’s Dad

Here are my 2020 predictions for the state of Influencer Marketing. I’m going to make it short, out of respect for your time, but you are welcome to ask me questions, via my Twitter account or email. Here you go, 2020:

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Macro-Influencers – Examples

While there are three types of influencers (Micro, Macro and Mega-Influencers), only the Mega-Influencers are usually known to the public…

Examples of the Macro-Influencer (defined as someone who owns a social media account, AND has great relationships with their 100k-1M followers) are here:

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How Brands Can Get AMAZING Content From the Influencers they Hire: Advice from Dear Mishu’s Dad & Friends

When moving your marketing efforts to social media influencer marketing, one needs to be very, very strategic. Today we won’t discuss influence per se, but about the second most important benefit you can get from social media influencers – content creation.

The content you receive from influencers you hire can be extremely useful. Why?

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How Do Insta Influencers Make Lots of Money?

Well, most Instagram influencers don’t make much money… yet… But when they do, they find a way, based on their talent. Some are conventional and do brand endorsements, and some are unconventional, and write fascinating books about things they’re crazy about. Visit my blog for examples

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Case study: Nola – New Orleans Concert Micro-Influencer

Nola is another good example of a Micro-Influencer. Why?

According to the definition of an Influencer:
1. She owns a social media account asset (Instagram, mainly)
2. She has great relationships with her followers (see her engagement)

Continue reading Case study: Nola – New Orleans Concert Micro-Influencer