I always argue that influencers (as well as anyone, btw) should not “sell,” and definitely not be aggressive about it. People don’t want to be sold to (“Hi, I’m a brand, buy my product, buy it now” – this will disappear soon). They want to be talked to, they want to be in a dialogue with a brand, and they definitely see ads as interruption.
I love these #influencer’s works. An ad that feels natural and non-intrusive:
So we all know that Mr. Zuckerberg of FB, Instagram and WhatsApp, as well as the owners of YouTube/TikTok/Twitter/etc. have decided that their social product platform algorithm will bring your social post above the radar IF your post comments area is active (also called “engaged”). The more engaged, the more you have you’re account is above the radar. But how exactly can you that?
Today we’ll talk about what engagement trigger strategies might work for you. Engagement triggers are events that can be converted into social media engagement. Does that topic intrigue you? It definitely intrigues me, because it has to do with fulfilling dreams, so… let’s go:
Here are my 2020 predictions for the state of Influencer Marketing. I’m going to make it short, out of respect for your time, but you are welcome to ask me questions, via my Twitter account or email. Here you go, 2020:
When moving your marketing efforts to social media influencer marketing, one needs to be very, very strategic. Today we won’t discuss influence per se, but about the second most important benefit you can get from social media influencers – content creation.
The content you receive from influencers you hire can be extremely useful. Why?
Well, most Instagram influencers don’t make much money… yet… But when they do, they find a way, based on their talent. Some are conventional and do brand endorsements, and some are unconventional, and write fascinating books about things they’re crazy about. Visit my blog for examples