Are Influencers and Brands Pirates?

Many good marketers were and are pirates. Brands and social media influencers are no different. They “pirate” by introducing various ideas to relevant their audience and see what bites.

As you must know by now, I’m a big favor of testing until perfecting, and testing the story-telling of your brand in particular. Some go to the extreme of pirating, and that’s (sometimes) ok too:

The Amazon Pirating Way

How about Amazon as an example of a pirate? Are they successful enough by now to use as an authoritative example 🙂 ?

Continue reading Are Influencers and Brands Pirates?

Call-To-Action: Tell Your Audience Why

Besides providing a clear and simple action for your audience to take, it’s also important to tell them why they might want to do it.

Here are some examples:

“Alright guys, that’s a wrap! Like and comment below if you want to discuss more!”

Continue reading Call-To-Action: Tell Your Audience Why

Brands: DM is the new ‘phone number’ for social media!

Brands: So we know by now that not having a presence on social media is like you… do not exist, since that’s where your audience is. Your social media account is your business card, your face, your talking point, your front-line, your border, your mom and pop, your puppy too.

Once you choose the right social media platform for the audience you want to reach, and you activate it, it’s…YOU. Make sure that from then on it reflects … YOU indeed.

Your communication with your audience should now be via social media. And so – for example – if someone sends you a DM instead of calling your phone, it means that they want a response via DM (= direct messages) and they most definitely do not want to call you. So make sure you address that.

Brand, create Instagram account only if you can handle it.
Brands: create an Instagram account only if you can handle it – use direct messaging as your new phone.

Or alternatively:

Continue reading Brands: DM is the new ‘phone number’ for social media!

Absurd following? Not necessarily!

Here is my question: should you follow someone back whose message is “follow me and I’ll follow you”? Before you answer…,

You should know by now that Twitter/Instagram/YouTube etc. are platforms for community building.

And SMI*? They are community builders, they are the people (or pets) that build a community around the clock, around a (often niche) topic they are crazy about, such as:

"I love to travel to Asia so much"
"Anything that has Orange in it"
"My mutt dog is so cute at home"
"We are proudly overweight"
"I have an attitude at school and I'm not ashamed of it"
"My respect for Gameboy is unlimited"
"Let's talk about black holes"
"I'm a bimbo"
Etc.
Continue reading Absurd following? Not necessarily!

Branding Your #SocialMedia Profile Series No. 10: Your BSMP Influencer

Branding Your Social Media Profile (BSMP) is a new 1-on-1 program that helps brands bring their social media profile and presence to the next level.

This series of articles is an introduction to some of the techniques and experiments that have been proven to make this underutilized real estate work for you. 

Brands and others looking for customized analysis and guidance specific to their profile(s) can register for 1:1 coaching here.

In past BSMP* series article I explained how you can optimize YOUR story-telling through your profile photos, extended name, update line, profile description, hashtags, CTA and URL. Today I will show you something new, related to SMI* on – yes – your profile.

*BSMP = branded social media profile, a term that was coined by… me.

Continue reading Branding Your #SocialMedia Profile Series No. 10: Your BSMP Influencer

What should your social media bio photo look like?

Your bio photo should tell YOUR story, and be as perfect as you can in terms of size, pixels, and background for the platform. Just keep it focused on your story-focused.

The following is an extract from Dear Mishu Dad's  “How to Transform Your Social Media Branded Profile to a Sales Funnel Machine" presented at Mobile Growth Virtual Summit 3.0, etc. 

When it comes to your bio photo, make sure that it is telling YOUR story. For example – see below – her account is all about rosé wine. So she’s holding a glass of rosé wine in her photo (and her hashtags & everything else are all about rosé wine):

A good example of consistency in story telling is this Rose Wine story... it's everywhere, and that's how it should be (no one will confuse Sarah with Cab wine tasting, right...?)
A good example of consistency in story telling is this rose wine story… it’s everywhere in her bio and profile, and that’s how it should be (no one will confuse Sarah’s account with a beer tasting account, right…?)

Then – of course – I’m sure you’ve heard this before – try to use the perfect size & pixels, perfect background, perfect everything for the platform. 

Continue reading What should your social media bio photo look like?

Powerpoint (Mobile Growth Virtual Summit 3.0 – “How to Transform Your Social Media Branded Profile to a Sales Funnel Machine, by Dear Mishu’s Dad”)!

Branding Your Social Media Profile (BSMP) is a new 1-on-1 program that helps brands bring their social media profile and presence to the next level.

This series of articles is an introduction to some of the techniques and experiments that have been proven to make this underutilized real estate work for you. 

Brands and others looking for customized analysis and guidance specific to their profile(s) can register for 1:1 coaching here.

On February 10th, 6:15PM ET, I shared my tips on building a sales funnel with your BSMP (Branded Social Media Profile) with the awesome community of the Mobile Growth Summit 3.0.

*BSMP = branded social media profile, a term that was coined by… me.

Continue reading Powerpoint (Mobile Growth Virtual Summit 3.0 – “How to Transform Your Social Media Branded Profile to a Sales Funnel Machine, by Dear Mishu’s Dad”)!

Signing an Influencer Contract as Part of Your Marketing Strategy

You’ve got to be very strategic and plan well when it comes to influencer marketing, so all the moving parts, as well as objectives, will work. Drafting a well-written and updated influencer contract or SMI* contract) and signing an influencer contract is a great method to achieve exactly that.

Why Should You Consider Signing an Influencer Contract?

The prime reason for signing a Brand-Influencer Contract is not to eliminate suspicion between potential partners. Rather, the goal is to make everything (or at least as much as possible) CLEAR between the brand and the SMI.

The contract will also help you with influencer campaign planning and execution. Most steps and moves for the campaign should be included. Using a contract template, all you need to do is to associate people and dates to the various action items and goals.

Continue reading Signing an Influencer Contract as Part of Your Marketing Strategy

Influencer Marketing & BSMP Tips of the Day – Collection

Hi guys – I decided to collect my “Tip of the Day” post here, so you don’t need to hunt all over DearMishuDad.com to find them. Enjoy…!

Continue reading Influencer Marketing & BSMP Tips of the Day – Collection

BSMP Story line idea from a third-party published review

It's up to you how creative you want to be with your Branded Social Media Profile (BSMP) story line, as long as it works.. Here is an idea - find that great one liner from a third-party published review:  "Instant coffee you'll actually want to drink"- The New York Times
BSMP story line creativity: one liner from a third-party published review: “Instant coffee you’ll actually want to drink”- The New York Times

It’s up to you how creative you want to be with your Branded Social Media Profile (BSMP) story line, as long as it works.. Here is an idea – find that great one liner from a third-party published review:

<“Instant coffee you’ll actually want to drink”- The New York Times>

Branding Your #SocialMedia Profile (BSMP) Series:

Your BSMP Bio Photo
Your BSMP Extended Name
Your BSMP One Sentence Wordings
Your BSMP Hashtags
Your BSMP Update Line
Your BSMP URL
Your BSMP Emojis
Elina Svitolina BSMP
Your BSMP Social Media Influencer
How to optimize your “Branded Social Media Profile” area
kick-ss CTAs for your branded social media profile
Doing your profile the wrong way
Powerpointed (Mobile Growth Virtual Summit 3.0 – “How to  Transform Your Social Media Branded Profile to a Sales Funnel Machine,  by Dear Mishu’s Dad”)! 

Coming soon:
  Your BSMP Location
 

Private, personalized 1-on-1 consulting on YOUR social media profile strategy is available now.