Many good marketers were and are pirates. Brands and social media influencers are no different. They “pirate” by introducing various ideas to relevant their audience and see what bites.
As you must know by now, I’m a big favor of testing until perfecting, and testing the story-telling of your brand in particular. Some go to the extreme of pirating, and that’s (sometimes) ok too:
The Amazon Pirating Way
How about Amazon as an example of a pirate? Are they successful enough by now to use as an authoritative example 🙂 ?Continue reading Are Influencers and Brands Pirates?