Pope Francis calls Mary history’s first “influencer” – is he correct..?

Influencers today are people who influence on social media. So no, Mary can’t be considered an influencer. #InfluencerMarketing

More story-telling posts are here: dearmishudad.com/story-telling.

Related:

If It Can’t Be Transactional, Then What Am I Getting from Influencer Marketing at All?

I’m sorry Virgin Mary, I’m sorry NPR person, I’m sorry Analyst, I’m sorry bloggers, I’m sorry podcasters, you are not automatically an influencer today

I just met a senior marketer at a party. He claimed – like many do these days – that “there’s nothing new about today’s Influencers.  It’s just the same as old times.” His example? Someone “from NPR” who traveled (30 years ago) to companies nationally, to “influence them to buy their services.”    

The Pope made a similar statement recently…

I hear this claim a lot – that those that influence in the past are just the same as those who we call Influencers, and I want to make it clear that — mmmmm… sorry, what that person might or might now have done in the past is not what we call an Influencer *today*.

Continue reading I’m sorry Virgin Mary, I’m sorry NPR person, I’m sorry Analyst, I’m sorry bloggers, I’m sorry podcasters, you are not automatically an influencer today

How can I build trust with influencers on social media?

That’s not the right question.. The right question is: how can I HIRE Influencers (they are too busy with those outreach emails, but not to busy to get hired for something they have their heart into).

There is a lot of misunderstanding about how to communicate with influencers (especially with Nano and Micro-Influencers. For some reason, people think they need to do “outreach”, to compliment an influencer, to send them gifts, and then as a result they will be endorsed, and for free.

That’s a myth: There is no outreach — there is “hiring.”

Just treat them like professionals.

Collab with Influencers  but ... not like that
Collab with Influencers but … not like that

They work hard, days and nights, they have bills to pay, and this is how they pay them.

They take their job seriously — and you should do the same.

Therefore, just like you’d do with graphic designers, SEO specialists, and software developers, send the influencer a short, to the point message and state that you are interested in HIRING them …and then do exactly that!

(But before you close a deal, you should make sure you know what you’re getting.)

Related:

What Influencers Bring to the Table: dialogue, attention, community building, category leading, positive bias, high level story-telling, etc.
What young Influencers Bring to the Table…

Related:

If It Can’t Be Transactional, Then What Am I Getting from Influencer Marketing at All?

Not all influencers are unethical, fake, or overpaid… Dear Mishu & friends tell it like it is.

Q: People say that influencers are selfish and engage in unfair practices. Is that true?

A: Not all!

Dear Mishu Dad & Friends

Recently the media are full warnings about social media Influencers – they they are fake, frauds… that they are unethical, entitled, overpaid. What’s next – claims that they are evil? Here are some examples of these kinds of scare tactics:

I even saw a respectable business magazine that 7 (out of 8) of its “next year forecasts” were “how to protect yourself from”… you know, Influencers! And … soooo many headlines about “the end of..” and “the bust of the bubble” referring to, you got it: influencer marketing.

Continue reading Not all influencers are unethical, fake, or overpaid… Dear Mishu & friends tell it like it is.

Type of Influencers: Nano, Micro, Macro and …?

When you’re talking about working with SMI* — a big question you’ll want to answer is what TYPE of SMI you want to work with.  

Influencer Marketing is so new. For now, I think the 4 main SMI types are:

1 Celebs/Mega-Influencers (those who have over 1M followers)
2 Macro-Influencers (they have between 100k and a Million followers)
3 Micro-Influencers (with between 1k and 100k followers)
4 Nano (50-10k)
Main SMI types

Do Influencers use bad, unfair practices?

Because they are just people like us (remember: 50 followers with great relationships can make someone an Influencer (See this), then my answer is: can people be bad? Of course!! Many are not, though.

BTW Influencer can be pets, and they’re much less likely too be bad. Here’s the story of how my Dear Mishu did something good – she helped me get reimbursed from my insurance for my medicine. If you can find an influencer like that, that’s good, that’s good!

  • sibylline_m's profile picture sibylline_m But what if the Sword chooses a Queen? ⚔️ Illustration for @Netflix's new show "@Cursed"
  • nicole | petite style & travel on Instagram: “Yes or no: Working from home is more fun from bed. 🛌 If you're WFH, what's your setup like? Office? Sofa? Bed? Kitchen counter? 👩🏼‍💻 [ad]…”
  • I don't know if these are 'authentic' or not, but they're adorable the way they're posing and I can't imagine the love they're showing isn't real.
  • Case Study: A great Facebook Micro-Influencer that bring customers to a potty training book
  • Alexa N - Great #macroinfluencer!
  • Great mom micro-influencer!
  • Social media influencers find original ways to engage their audiences - an example.
  • Social media influencers find original ways to engage their audiences - an example.
  • Dear Mishu Micro-Influencer Services - Work Examples

Related:

Not all influencers are unethical, fake, or overpaid… Dear Mishu & friends tell it like it is.

Which Influencers NOT to Hire, no Matter What (and The Power of ♥)
Which Influencers NOT to Hire, no Matter What (and The Power of ♥)

Related:

If It Can’t Be Transactional, Then What Am I Getting from Influencer Marketing at All?

Employee Advocacy as Influencer Marketing? Uh…. whatever.

Q: Can an employee be a successful Influencer on behalf of their company?

A: Yeah… maybe…. Employee advocacy is good. But since they are paid by the brand/company, their recommendations still don’t have the same authority as a 3rd-party Influencer.

With something as new and trendy as Influencer marketing, about which a lot of people writing today don’t have a deep understanding, it’s natural that a lot of articles simply restate what OTHER trending articles are promoting.

These days what you see a lot of is the view that finding an Influencer who is the perfect fit can be tricky and requires too much effort and – so they say – who is better to fill those shoes than your own employees?

According to this view, leveraging your employees as influencers instead of hiring an influencer makes perfect sense. They are THE Influencers. The idea is that rather than overlooking the power of employee advocacy, you use it to your advantage and turn your employees into influencers.

Part of this argument is the view that employees are just waiting for their power to be “unleashed” and that all a firm needs to do is run “integrated Employee Advocacy” campaigns and they’ll have success.

And THAT’s where I draw the line.

Continue reading Employee Advocacy as Influencer Marketing? Uh…. whatever.

Pumpkin Instagram Micro-Influencer! #Niche

Do u want a good example of a niche community by a great #MicroInfluencer? Visit Once Upon A Pumpkin! #SuccessStory

Thank you, Maggie, the pumpkin micro-influencer!
Maggie is an amazing microinfluencer. Her niche is..pumpkins!

Related:

Social Media Influencer (SMI) is:
(1) Someone who owns a social media account (min. 50 followers), such as on Tiktok, IG, YouTube, etc.

And – very important too –

(2) Uses it for great – no, amazing – relationship building AND/OR content sharing with their followers.

Original content examples by social media Influencers:

  • sibylline_m's profile picture sibylline_m But what if the Sword chooses a Queen? ⚔️ Illustration for @Netflix's new show "@Cursed"
  • nicole | petite style & travel on Instagram: “Yes or no: Working from home is more fun from bed. 🛌 If you're WFH, what's your setup like? Office? Sofa? Bed? Kitchen counter? 👩🏼‍💻 [ad]…”
  • I don't know if these are 'authentic' or not, but they're adorable the way they're posing and I can't imagine the love they're showing isn't real.
  • Case Study: A great Facebook Micro-Influencer that bring customers to a potty training book
  • Alexa N - Great #macroinfluencer!
  • Great mom micro-influencer!
  • Social media influencers find original ways to engage their audiences - an example.
  • Social media influencers find original ways to engage their audiences - an example.
  • Dear Mishu Micro-Influencer Services - Work Examples

Related:

If It Can’t Be Transactional, Then What Am I Getting from Influencer Marketing at All?

“You’ve Got to be Authentic to Become an Influencer” is, somehow, wrong!

 Nowadays we see soooo many headlines of this kind:

3 Reasons Authenticity is Crucial for Influencer Marketing
The Importance of Authenticity in Influencer Marketing
Authenticity and influencer Marketing: Why it Matters

And look – from a major newspaper – how often the word “authentic” is used when talking about influencers: 

Continue reading “You’ve Got to be Authentic to Become an Influencer” is, somehow, wrong!

When Should I Consider Using Influencer marketing?

Whenever you have at least $300 to pay for a post!

That’s right — it is always a good time to work with Influencers to enhance your brand! Just make sure your social media Bio is in good shape and you have SOME interesting posts there. That way, when people come to your profile from the post, they’ll know it’s worth following you!

Related:

What Influencers Bring to the Table: dialogue, attention, community building, category leading, positive bias, high level story-telling, etc.
What young Influencers Bring to the Table…
Should I pay SMI (Social Media Influencer)?
Should I pay SMI (Social Media Influencer)?