Branding Your #SocialMedia Profile Series #2: Your Extended Name

Branding Your Social Media Profile (BSMP) is a new 1-on-1 program that helps brands bring their social media profile and presence to the next level.

This series of articles is an introduction to some of the techniques and experiments that have been proven to make this underutilized real estate work for you. 

Brands and others looking for customized analysis and guidance specific to their profile(s) can register for 1:1 coaching here.

When beginning to work on your social media accounts, an area for immediate improvement that you may like to consider is your name. Yes, that’s right – your name is everything and a proven technique to to use your name to highlight your brand identity is by…. expanding it! Expanding your name will help visitors who care about what you do to “get it.” Let me explain, and don’t worry, I will provide examples.

Our social media names are usually composed out of 1-3 words (eg Drip, Jane Doe, Marry Daniel Berg or Moving & Storage Bros.). The idea is to take those words and clarify things, spice-it up, and use it to highlight your differentiation from the rest of the 3 billion social media accounts:

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How Your Influencer Social Media Bio Should Look

An influencer’s social media bio should look a bit different from an “ordinary” bio. Their bio should be outstanding and unique so they’ll manage to climb to the top of the channel’s algorithm and their followers’ love.

In addition, the influencer bio should be out of the ordinary in terms of text, photo, call-to-actions, visuals, and algorithm-friendly structure. Here are some examples — and I’ll dig into some details below:

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