Branding Your #SocialMedia Profile Series #4: Your BSMP URL

Branding Your Social Media Profile (BSMP) is a new 1-on-1 program that helps brands bring their social media profile and presence to the next level.

This series of articles is an introduction to some of the techniques and experiments that have been proven to make this underutilized real estate work for you. 

Brands and others looking for customized analysis and guidance specific to their profile(s) can register for 1:1 coaching here.

In the last BSMP* series article I explained how you can do YOUR** story-telling through your profile photos, extended name, update line, and profile description. Today I will show you another creative, original, under-utilized and fun way to tell your story: your BSMP URL!

BSMP URL is here.
BSMP URL is here.

*BSMP = branded social media profile, a term that was coined by… me.

1 – Traditional BSMP URL

First, see how your BSMP URL looks in a “traditional” way:

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How to optimize your “Branded Social Media Profile” area

Branding Your Social Media Profile (BSMP) is a new 1-on-1 program that helps brands bring their social media profile and presence to the next level.

This series of articles is an introduction to some of the techniques and experiments that have been proven to make this underutilized real estate work for you. 

Brands and others looking for customized analysis and guidance specific to their profile(s) can register for 1:1 coaching here.

By Dear Mishu’s Dad, Guest Writer

american-influencer-council-optimizing-bios-dear-mishus-dad-guest-blog

We have all been there before many times – our Twitter or Instagram or LinkedIn account doesn’t bring the results we want, and not enough engagement on our posts. “How come?!,” we ask ourselves again and again. Sometimes, some of us – we give up. For those of you who don’t want to give up quite yet, consider this under-used, free approach: optimizing your branded social media profile (BSMP) area. In other words, your bio area!

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How to Brand Your Social Media Profile in 6 Ways with Storytelling Hashtags – Branding Your #SocialMedia Profile Series #5

This article on using Story-telling Hashtags is the fourth in our Branded Social Media Profile series.

Branding Your Social Media Profile (BSMP) is a new 1-on-1 program that helps brands bring their social media profile and presence to the next level.

This series of articles is an introduction to some of the techniques and experiments that have been proven to make this underutilized real estate work for you. 

Brands and others looking for customized analysis and guidance specific to their profile(s) can register for 1:1 coaching here.

In the last article in the BSMP* series I explained how you can share YOUR** story: story-telling through profile photos, extended name, profile description, URL, and URL. So, today I will share with you a minimalist, yet clear, and effective way to tell your story: your BSMP story-telling hashtags.

*BSMP = branded social media profile, a term that was coined by… me.

See below and have a look at these examples, because they demonstrate that it’s very possible to tell your** story, via … one hashtag:

#WholeLottaChoppasRemix
#killerhappyhour
#BLMme
#DoGreatThings
#Leifestylebyluxxu
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If I Don’t Have a Website, Can I Still Be an Influencer?

Yes.

A “website” is not defined the way it used to be… SMI* today don’t need to have a traditional website. You can link almost anywhere from your social media profile, such as a booking link (for singing, dancing, playing balls, photography, consulting, etc), or link to a site that hosts videos of your acting performances, or to an article you wrote in BusinessWeek, Medium, NYT, your reviews on IMDB, your affiliated products on Shopify, Etsy, Amazon, or – G-D forbids, even to a different social media account. Many influencers just link to a “mix” curator such as linktr.ee. And YOU?

OPTION A: Your Performances On…

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Branding Your #SocialMedia Profile #3: One Sentence

Branding Your Social Media Profile (BSMP) is a new 1-on-1 program that helps brands bring their social media profile and presence to the next level.

This series of articles is an introduction to some of the techniques and experiments that have been proven to make this underutilized real estate work for you. 

Brands and others looking for customized analysis and guidance specific to their profile(s) can register for 1:1 coaching here.

When you push your sleeves up and start your work on your branded Instagram/Twitter/TikTok/LinkedIn/etc. profile (also called “BSMP“), the best and most effective way is to use it effectively is to tell YOUR* story, and by doing so to differentiate yours from the other 4 billion social media profiles.

How do you do that? By hyper-targeting people who care about what YOU* do.

Today I will share, based on my experience with DearMishu, how to do so with the descriptive text YOUR* use in your profile bio.

BSMP - descriptive text area is here
BSMP – Your* descriptive text area is here

PS/Do this only as long as it’s “YOU”**

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Branding Your #SocialMedia Profile Series #1: Your BSMP Photo

Branding Your Social Media Profile (BSMP) is a new 1-on-1 program that helps brands bring their social media profile and presence to the next level.

This series of articles is an introduction to some of the techniques and experiments that have been proven to make this underutilized real estate work for you. 

Brands and others looking for customized analysis and guidance specific to their profile(s) can register for 1:1 coaching here.

When you push your sleeves up and start your work on your branded Instagram/Twitter/TikTok/LinkedIn/etc. profile, the best and most effective way is to use it effectively is to tell YOUR* story.

Related: Good influencers should help you seed your story in advance, so when you launch it won’t come …

The goal is to tell your story/narrative, and to share your differentiation vs the other 4 billion social media accounts, by using everything you’ve got at your disposal. When it comes to your profile photo, think colors, facial expressions, coffee cups, smiling pets, the ocean, a yoga pose — whatever you need to make sure your story gets told.

Although real-estate on your profile/bio is limited, you can tell your story through various elements: a 3-5 word sentence, a hashtag, or even through a …URL (don’t believe me? Here is an example: “website.com/BLM”)! And of course, your profile photo should tell your story too, since it’s the one of the first things your visitors look at.

So…how can you tell your story through a small photo??? There are three things to nail down here:

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Branding Your #SocialMedia Profile Series #2: Your Extended Name

Branding Your Social Media Profile (BSMP) is a new 1-on-1 program that helps brands bring their social media profile and presence to the next level.

This series of articles is an introduction to some of the techniques and experiments that have been proven to make this underutilized real estate work for you. 

Brands and others looking for customized analysis and guidance specific to their profile(s) can register for 1:1 coaching here.

When beginning to work on your social media accounts, an area for immediate improvement that you may like to consider is your name. Yes, that’s right – your name is everything and a proven technique to to use your name to highlight your brand identity is by…. expanding it! Expanding your name will help visitors who care about what you do to “get it.” Let me explain, and don’t worry, I will provide examples.

Our social media names are usually composed out of 1-3 words (eg Drip, Jane Doe, Marry Daniel Berg or Moving & Storage Bros.). The idea is to take those words and clarify things, spice-it up, and use it to highlight your differentiation from the rest of the 3 billion social media accounts:

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How Your Influencer Social Media Bio Should Look

An influencer’s social media bio should look a bit different from an “ordinary” bio. Their bio should be outstanding and unique so they’ll manage to climb to the top of the channel’s algorithm and their followers’ love.

In addition, the influencer bio should be out of the ordinary in terms of text, photo, call-to-actions, visuals, and algorithm-friendly structure. Here are some examples — and I’ll dig into some details below:

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