Mishu & I share Influencer marketing and branding tips for businesses
Category: BSMP
This series of articles focuses on branding your social media profile. Each article in the series discusses one element of your profile that you can enhance to create stronger and more effective branding.
Branding Your Social Media Profile (BSMP) is a new 1-on-1 program that helps brands bring their social media profile and presence to the next level.
This series of articles is an introduction to some of the techniques and experiments that have been proven to make this underutilized real estate work for you.
Brands and others looking for customized analysis and guidance specific to their profile(s) can register for 1:1 coaching here.
This is a fantastic Linkedin Background photo by Mr. Franoza. It’s not only a work of art but marketing-wise it’s art in and of itself – it generates curiosity, and so related to to what he does (sound/speaker engineering).
Branding Your Social Media Profile (BSMP) is a new 1-on-1 program that helps brands bring their social media profile and presence to the next level.
This series of articles is an introduction to some of the techniques and experiments that have been proven to make this underutilized real estate work for you.
Brands and others looking for customized analysis and guidance specific to their profile(s) can register for 1:1 coaching here.
In the last BSMP* series article I explained how you can do YOUR** story-telling through your profile photos, extended name, update line, profile description, hashtags, URL, and influencers. Today I will show you another one, a minimalist, fun way to tell your story: emojis and special characters!
*BSMP = branded social media profile, a term that was coined by… me.
First, look how beautiful telling your story via emojis can be:
Look how much imagination is integrated into this SMI* profile – in the most pure, wonderful, fantastic way, via simple emoji integration! Congrats Ajak!
Branding Your Social Media Profile (BSMP) is a new 1-on-1 program that helps brands bring their social media profile and presence to the next level.
This series of articles is an introduction to some of the techniques and experiments that have been proven to make this underutilized real estate work for you.
Brands and others looking for customized analysis and guidance specific to their profile(s) can register for 1:1 coaching here.
Today we will examine the insta and Tiktok bios (also called BSMP”) of a tennis star and SMI (=Social Media Influencer) – Elina Svitolina. Now let’s pretend I’m addressing Elina directly:
*BSMP = branded social media profile, a term that was coined by… me.
The bio photo above is very artistic with – take a look at the line on the right-side of your hair – playing with shades and light. Yet most important is that you have achieved a target you probably set for yourself to be: a future mega celeb.
July 1st Update: Elina changed her photo: Before Vs After Elina’s insta bio photo change
However, I personally don’t liked either of the photos. There is no tennis racquet (or courts) so you look like just another model and have lost your uniqueness and advantage.
You did not extend your name. This is – of course – just an option but you should try and see if your audience likes it. I would extend your name a bit, for example “Elina Svitolina – Tennis Model.”
Renna D - Social Fund Knight
🚴🏼♀️ riding for @marchisio_bici
Johan Lee - Content Creator
Anna OBrien, confidence queen
Dr. Ai #ClassroomWithoutWalls
Mr. Anny - #USA Forever
Mirrorsoft - #DoGreatThings
“• Be You – Do You ⚜️” is so wonderful!! In addition, it turns the message to “US” — now it is WE who are the heroes of your social account, Elina, which is great! At the ame time, my suggestion is for you to create a dialogue about that with your followers — that will bring the love level through the roof!
And let’s compare that to your TikTok bio message:
Tennis pro – sometimes. Tiktoker – always. Go on, scroll – have a laugh.
Elina – on Tiktok
That’s a very different message, which might have been relevant in the early days of TikTok when it was goofy, but it’s not like that anymore, so you may like to adjust to the same message as on your Insta.
Hashtags bring clickability, likebility, user-generated content, etc. There is space to add a hashtag or two to your BSMP. The hashtag can be something that is related to your tennis career, your life moto, your location, your tennis event, or even a hashtag that is a part of your current campaigns for Nike, Wilson tennis, etc.
Our CEO is on Helium Podcast tomorrow
✨💜 The Sugarplum Macchiato is here! 💜✨
Planning a wedding with 💍 @kennycallis
⬇️WE SAID WHAT WE SAID⬇️
Ready to send your Unique Santa Gift? 🐶🎁
You chose to enter your TikTok URL instead of a traditional website. That is 100% fine, after all we don’t expect everyone to maintain an old school website anymore. Most Instagram users have a TikTok account anyhow, so that’s a good fit.
Your CTA is listing the social media accounts of the companies you are doing campaigns for. Ok, that can work. Why don’t you try to measure the impact?
Or you could have considered (=tested) adding something more like:
🎯 DM Nike my last score, to get $1,000 price!
Back to your TikTok: your photo, wording and yes – CTA – is totally different there. Are you sure this inconsistency is good for your brand?
Your engagement rate is 4.9%, which is amazing for someone with your number of followers!! That’s the good news. The bad news is that most of it comes from “Likes.” 388 comments per post for a macro-influencer like you is not enough. To overcome that, find a way to create much more “dialogy” posts that people will comment on. It shouldn’t be that hard for you!
Branding Your Social Media Profile (BSMP) is a new 1-on-1 program that helps brands bring their social media profile and presence to the next level.
This series of articles is an introduction to some of the techniques and experiments that have been proven to make this underutilized real estate work for you.
Brands and others looking for customized analysis and guidance specific to their profile(s) can register for 1:1 coaching here.
In past articles in the BSMP* series I explained how you can optimize YOUR story-telling through your profile photos, extended name, update line, profile description, hashtags, CTA, URL and Influencers. Today we will discuss a case study, this time over your YouTube account’s “About.”
*BSMP = branded social media profile, a term that was coined by… me.
Ok so the other day – while I was looking for new engagers for my Mishu’s YouTube channel – I bumped into a YouTube account that has the following sentence on their “About” section (we call it BSMP):
Branding Your Social Media Profile (BSMP) is a new 1-on-1 program that helps brands bring their social media profile and presence to the next level.
This series of articles is an introduction to some of the techniques and experiments that have been proven to make this underutilized real estate work for you.
Brands and others looking for customized analysis and guidance specific to their profile(s) can register for 1:1 coaching here.
In past BSMP* series article I explained how you can optimize YOUR story-telling through your profile photos, extended name, update line, profile description, hashtags, CTA and URL. Today I will show you something new, related to SMI* on – yes – your profile.
*BSMP = branded social media profile, a term that was coined by… me.
Your bio photo should tell YOUR story, and be as perfect as you can in terms of size, pixels, and background for the platform. Just keep it focused on your story-focused.
When it comes to your bio photo, make sure that it is telling YOUR story. For example – see below – her account is all about rosé wine. So she’s holding a glass of rosé wine in her photo (and her hashtags & everything else are all about rosé wine):
A good example of consistency in story telling is this rose wine story… it’s everywhere in her bio and profile, and that’s how it should be (no one will confuse Sarah’s account with a beer tasting account, right…?)
Then – of course – I’m sure you’ve heard this before – try to use the perfect size & pixels, perfect background, perfect everything for the platform.
Branding Your Social Media Profile (BSMP) is a new 1-on-1 program that helps brands bring their social media profile and presence to the next level.
This series of articles is an introduction to some of the techniques and experiments that have been proven to make this underutilized real estate work for you.
Brands and others looking for customized analysis and guidance specific to their profile(s) can register for 1:1 coaching here.
BSMP story line creativity: one liner from a third-party published review: “Instant coffee you’ll actually want to drink”- The New York Times
It’s up to you how creative you want to be with your Branded Social Media Profile (BSMP) story line, as long as it works.. Here is an idea – find that great one liner from a third-party published review:
<“Instant coffee you’ll actually want to drink”- The New York Times>
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