BSMP | Social Media Branding by Mishu & Dad

Is it a good idea for brands to say their product is cool?

Don’t use some version of “I have a cool product” on your BSMP unless the community you’ve built is about brands that say “cool” about their products…

Your BSMP is for talking about WE vs “Me”…?

*BSMP = branded social media profile, a term that was coined by… me.

Branding Your #SocialMedia Profile (BSMP) Series:

Your BSMP Bio Photo
Your BSMP Extended Name
Your BSMP One Sentence Wordings
Your BSMP Hashtags
Your BSMP Update Line
Your BSMP URL
How to optimize your “Branded Social Media Profile” area
kick-ss CTAs for your branded social media profile
Doing your profile the wrong way
Powerpointed (Mobile Growth Virtual Summit 3.0 – “How to  Transform Your Social Media Branded Profile to a Sales Funnel Machine,  by Dear Mishu’s Dad”)! 

Coming soon:
  Your BSMP Emojis
  Your BSMP Location
  Your BSMP Social Media Influencer
 

Private, personalized 1-on-1 consulting on YOUR social media profile strategy is available now.

Branding Your #SocialMedia Profile Series No. 10: Your BSMP Influencer

Branding Your Social Media Profile (BSMP) is a new 1-on-1 program that helps brands bring their social media profile and presence to the next level.

This series of articles is an introduction to some of the techniques and experiments that have been proven to make this underutilized real estate work for you.

Brands and others looking for customized analysis and guidance specific to their profile(s) can register for 1:1 coaching here.

In past BSMP* series article I explained how you can optimize YOUR story-telling through your profile photos, extended name, update line, profile description, hashtags, CTA and URL. Today I will show you something new, related to SMI* on – yes – your profile.

*BSMP = branded social media profile, a term that was coined by… me.

*SMI = Social Media influencers. Source: Who is an influencer?

What should your social media bio photo look like?

Your bio photo should tell YOUR story, and be as perfect as you can in terms of size, pixels, and background for the platform. Just keep it focused on your story-focused.

The following is an extract from Dear Mishu Dad's  “How to Transform Your Social Media Branded Profile to a Sales Funnel Machine" presented at Mobile Growth Virtual Summit 3.0, etc.

When it comes to your bio photo, make sure that it is telling YOUR story. For example – see below – her account is all about rosé wine. So she’s holding a glass of rosé wine in her photo (and her hashtags & everything else are all about rosé wine):

A good example of consistency in story telling is this rose wine story… it’s everywhere in her bio and profile, and that’s how it should be (no one will confuse Sarah’s account with a beer tasting account, right…?)

Then – of course – I’m sure you’ve heard this before – try to use the perfect size & pixels, perfect background, perfect everything for the platform.

Powerpointed (Mobile Growth Virtual Summit 3.0 – “How to Transform Your Social Media Branded Profile to a Sales Funnel Machine, by Dear Mishu’s Dad”)!

Branding Your Social Media Profile (BSMP) is a new 1-on-1 program that helps brands bring their social media profile and presence to the next level.

This series of articles is an introduction to some of the techniques and experiments that have been proven to make this underutilized real estate work for you.

Brands and others looking for customized analysis and guidance specific to their profile(s) can register for 1:1 coaching here.

On February 10th, 6:15PM ET, I shared my tips on building a sales funnel with your BSMP (Branded Social Media Profile) with the awesome community of the Mobile Growth Summit 3.0.

*BSMP = branded social media profile, a term that was coined by… me.

Influencer Marketing & BSMP Tips of the Day – Collection

Hi guys – I decided to collect my “Tip of the Day” post here, so you don’t need to hunt all over DearMishuDad.com to find them. Enjoy…!

Everything you post and share on social media builds a story of your brand. But it doesn’t end there.

Everything you post and share on social media builds a story of your brand.

But it doesn’t end there.

If you want people to share and like your posts, you need to speak to people’s values and give them a way to express their identities while doing so.

People will share your content because of what it says about THEM, not because they want to promote you or your brand. Help people tell their own story by sharing your content, and you’ll have an army of people doing so.

Branding Your #SocialMedia Profile (BSMP) Series:

Your BSMP Bio Photo
Your BSMP Extended Name
Your BSMP One Sentence Wordings
Your BSMP Hashtags
Your BSMP Update Line
Your BSMP URL
How to optimize your “Branded Social Media Profile” area
kick-ss CTAs for your branded social media profile
Doing your profile the wrong way
Powerpointed (Mobile Growth Virtual Summit 3.0 – “How to  Transform Your Social Media Branded Profile to a Sales Funnel Machine,  by Dear Mishu’s Dad”)! 

Coming soon:
  Your BSMP Emojis
  Your BSMP Location
  Your BSMP Social Media Influencer
 

Private, personalized 1-on-1 consulting on YOUR social media profile strategy is available now.

Branding Your #SocialMedia Profile Series #6: Your Update Line

Branding Your Social Media Profile (BSMP) is a new 1-on-1 program that helps brands bring their social media profile and presence to the next level.

This series of articles is an introduction to some of the techniques and experiments that have been proven to make this underutilized real estate work for you.

Brands and others looking for customized analysis and guidance specific to their profile(s) can register for 1:1 coaching here.

So far I explained how to find unique ways to accomplish YOUR** branding through underutilized areas of your social media profile: via story-telling through your profile photos, extended name, profile description, hashtags, the use of SMI (Social Media influencers), and even a URL in the profile. Today I will explain how to do so via what I call the “update line.”

1. Update Line?

When I say “update line” I refer to a line – you know – a sentence – where you update your audience with something that is relevant, timely, and now. For example, if you are building a community around iPhone X120 model, then use an update such as “I will release my new space shuttelite USB for X120 review on Dec 1st” or if you own a coffee shop that is trying build excitement for a new plum-based latte, announce it using the update line when it’s ready: ✨💜 The Plum Latte is here! 💜✨

Here are some more examples:

"Our CEO is on Helium Podcast tomorrow"
✨💜 The Sugarplum Macchiato is here! 💜✨
"Planning a wedding with 💍 @kennycallis"
⬇️WE SAID WHAT WE SAID⬇️
Ready to send your Unique Santa Gift? 🐶🎁

Got the picture?

PS/Do this only as long as it’s “YOU”**

Branding Your #SocialMedia Profile Series #8: Doing your profile the wrong way

Branding Your Social Media Profile (BSMP) is a new 1-on-1 program that helps brands bring their social media profile and presence to the next level.

This series of articles is an introduction to some of the techniques and experiments that have been proven to make this underutilized real estate work for you.

Brands and others looking for customized analysis and guidance specific to their profile(s) can register for 1:1 coaching here.

So far we have proposed ideas for leveraging YOUR** unique branding using underutilized real estate on your social media profile: your profile photos, extended name, profile description, hashtags, update line, the use of SMI (Social Media influencers), and even a URL in the profile. Now it’s time for me to show you how NOT to do it right…

1. Merchants – Two in the Wrong

Let me show you two examples of doing BSMP* the wrong way, this time from the merchant retail industry. I’m talking about The Vitamin Shoppe and its (somehow) competitor Walgreens.

*BSMP = branded social media profile, a term that was coined by… me.

The Vitamin Shoppe – an example of doing BSMP (i.e. branded social media profile) the wrong way…

21 kick-ss CTAs for your branded social media profile

Branding Your Social Media Profile (BSMP) is a new 1-on-1 program that helps brands bring their social media profile and presence to the next level.

This series of articles is an introduction to some of the techniques and experiments that have been proven to make this underutilized real estate work for you.

Brands and others looking for customized analysis and guidance specific to their profile(s) can register for 1:1 coaching here.

Consider adding any of the below kick-ss CTAs* for your branded social media profile. Enjoy, and feel free to borrow, use, or re-purpose!

*CTA = Call-to-Action. If you don’t have one in your bio, that’s usually a bad sign!

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