Mr. Franoza did very well with his Linkedin profile photo!

Branding Your Social Media Profile (BSMP) is a new 1-on-1 program that helps brands bring their social media profile and presence to the next level.

This series of articles is an introduction to some of the techniques and experiments that have been proven to make this underutilized real estate work for you. 

Brands and others looking for customized analysis and guidance specific to their profile(s) can register for 1:1 coaching here.
This is a fantastic Linkedin Background photo by Mr. Franoza. It's not only a work of art but marketing-wise it's art in and of itself - it generates curiosity, and so related to to what he does (sound/speaker engineering).

This is a fantastic Linkedin Background photo by Mr. Franoza. It’s not only a work of art but marketing-wise it’s art in and of itself – it generates curiosity, and so related to to what he does (sound/speaker engineering).

Branding Your #SocialMedia Profile (BSMP) Series:

Your BSMP Bio Photo
Your BSMP Extended Name
Your BSMP One Sentence Wordings
Your BSMP Hashtags
Your BSMP Update Line
Your BSMP URL
Your BSMP Emojis
Elina Svitolina BSMP
Your BSMP Social Media Influencer
How to optimize your “Branded Social Media Profile” area
kick-ss CTAs for your branded social media profile
Doing your profile the wrong way
Powerpointed (Mobile Growth Virtual Summit 3.0 – “How to  Transform Your Social Media Branded Profile to a Sales Funnel Machine,  by Dear Mishu’s Dad”)! 

Coming soon:
  Your BSMP Location
 

Private, personalized 1-on-1 consulting on YOUR social media profile strategy is available now.

Telling your Story via Emojis on your Profile

Branding Your Social Media Profile (BSMP) is a new 1-on-1 program that helps brands bring their social media profile and presence to the next level.

This series of articles is an introduction to some of the techniques and experiments that have been proven to make this underutilized real estate work for you. 

Brands and others looking for customized analysis and guidance specific to their profile(s) can register for 1:1 coaching here.

In the last BSMP* series article I explained how you can do YOUR** story-telling through your profile photos, extended name, update line, profile description, hashtags, URL, and influencers. Today I will show you another one, a minimalist, fun way to tell your story: emojis and special characters!

*BSMP = branded social media profile, a term that was coined by… me.

First, look how beautiful telling your story via emojis can be:

Look how much imagination is integrated into this SMI* bio - in the most pure, wonderful, fantastic way, via simple emoji integration! Congrats Ajak!
Look how much imagination is integrated into this SMI* profile – in the most pure, wonderful, fantastic way, via simple emoji integration! Congrats Ajak!

Beautiful, right? Now let’s explain:

Continue reading Telling your Story via Emojis on your Profile

Branding Your #SocialMedia Profile No. 7: Elina Svitolina BSMP

Branding Your Social Media Profile (BSMP) is a new 1-on-1 program that helps brands bring their social media profile and presence to the next level.

This series of articles is an introduction to some of the techniques and experiments that have been proven to make this underutilized real estate work for you. 

Brands and others looking for customized analysis and guidance specific to their profile(s) can register for 1:1 coaching here.

Today we will examine the insta and Tiktok bios (also called BSMP”) of a tennis star and SMI (=Social Media Influencer) – Elina Svitolina. Now let’s pretend I’m addressing Elina directly:

*BSMP = branded social media profile, a term that was coined by… me.

Your BSMP Bio Photo

Analyzing Elina Svitolina social media bio
Analyzing Elina Svitolina social media bio

The bio photo above is very artistic with – take a look at the line on the right-side of your hair – playing with shades and light. Yet most important is that you have achieved a target you probably set for yourself to be: a future mega celeb.

July 1st Update: Elina changed her photo: Before Vs After Elina’s insta bio photo change

However, I personally don’t liked either of the photos. There is no tennis racquet (or courts) so you look like just another model and have lost your uniqueness and advantage.

Ok, let’s carry on:

Your BSMP Extended Name

You did not extend your name. This is – of course – just an option but you should try and see if your audience likes it. I would extend your name a bit, for example “Elina Svitolina – Tennis Model.”

More extended name examples can be found here: https://www.dearmishudad.com/your-extended-name-social-media-profile/:

Renna D - Social Fund Knight
🚴🏼‍♀️ riding for @marchisio_bici
Johan Lee - Content Creator
Anna OBrien, confidence queen
Dr. Ai #ClassroomWithoutWalls
Mr. Anny - #USA Forever
Mirrorsoft -  #DoGreatThings

Your BSMP One Sentence Wordings

• Be You – Do You ⚜️

Elina on Insta

“• Be You – Do You ⚜️” is so wonderful!! In addition, it turns the message to “US” — now it is WE who are the heroes of your social account, Elina, which is great! At the ame time, my suggestion is for you to create a dialogue about that with your followers — that will bring the love level through the roof!

And let’s compare that to your TikTok bio message:

Tennis pro – sometimes. Tiktoker – always. Go on, scroll – have a laugh.

Elina – on Tiktok

That’s a very different message, which might have been relevant in the early days of TikTok when it was goofy, but it’s not like that anymore, so you may like to adjust to the same message as on your Insta.

Related:
How Can I Increase My Engagement on Instagram? #CTA
Give the people what they want!
“Engage Your Engagers” – Influencer’s First Commandment?

Your BSMP Hashtags

Hashtags bring clickability, likebility, user-generated content, etc. There is space to add a hashtag or two to your BSMP. The hashtag can be something that is related to your tennis career, your life moto, your location, your tennis event, or even a hashtag that is a part of your current campaigns for Nike, Wilson tennis, etc.

WrongRight
#LifeStyle#Leifestylebyluxxu
#EveningEvents#killerhappyhour
#Football#ManchesterUnited ***
BSMP hashtags: the Right Way Vs Wrong Way… Source: https://www.dearmishudad.com/brand-profile-storytelling-hashtags/

Your BSMP Update Line

Update line is missing and that’s a waste of a free real-estate. For example you could have written:

throwing a street party in Barcelona next month, stay tuned

or

USA Open, here I come.

That will bring your audience closer to you, I’m sure!

Here are some more examples of good update lines (source: https://www.dearmishudad.com/branding-profile-update-line/):

Our CEO is on Helium Podcast tomorrow
✨💜 The Sugarplum Macchiato is here! 💜✨
Planning a wedding with 💍 @kennycallis
⬇️WE SAID WHAT WE SAID⬇️
Ready to send your Unique Santa Gift? 🐶🎁

Your BSMP URL

You chose to enter your TikTok URL instead of a traditional website. That is 100% fine, after all we don’t expect everyone to maintain an old school website anymore. Most Instagram users have a TikTok account anyhow, so that’s a good fit.

Related:
Branding Your #SocialMedia Profile Series #4: Your BSMP URL
If I Don’t Have a Website, Can I Still Be an Influencer?

Your BSMP Emojis

There is an”ace” emoji in your message, and a “deal making” emoji near your sponsors. Winner!

Call-to-action

Your CTA is listing the social media accounts of the companies you are doing campaigns for. Ok, that can work. Why don’t you try to measure the impact?

Or you could have considered (=tested) adding something more like:

🎯 DM Nike my last score, to get $1,000 price!

Back to your TikTok: your photo, wording and yes – CTA – is totally different there. Are you sure this inconsistency is good for your brand?

Related:
21 kick-*ss CTAs* for your branded social media profile
Call-To-Action: Tell Your Audience Why

Engagement rate

Your engagement rate is 4.9%, which is amazing for someone with your number of followers!! That’s the good news. The bad news is that most of it comes from “Likes.” 388 comments per post for a macro-influencer like you is not enough. To overcome that, find a way to create much more “dialogy” posts that people will comment on. It shouldn’t be that hard for you!

Related:
How much should I pay an Instagram Influencer with 476k followers and a 3% engagement rate?
Social Media Engagement – Ideas that Convert!
Is it Important to Hire an Engaged SMI (Social Media Influencer)?

Good luck (I love the tennis sport!)!!

Bonus:

Suggested Influencer KPIs - DearMishuDad  Source (updated often): https://www.dearmishudad.com/kpi
Suggested Influencer KPIs – DearMishuDad Source (updated often): https://www.dearmishudad.com/kpi
Branding Your #SocialMedia Profile (BSMP) Series:

Your BSMP Bio Photo
Your BSMP Extended Name
Your BSMP One Sentence Wordings
Your BSMP Hashtags
Your BSMP Update Line
Your BSMP URL
Your BSMP Emojis
Elina Svitolina BSMP
Your BSMP Social Media Influencer
How to optimize your “Branded Social Media Profile” area
kick-ss CTAs for your branded social media profile
Doing your profile the wrong way
Powerpointed (Mobile Growth Virtual Summit 3.0 – “How to  Transform Your Social Media Branded Profile to a Sales Funnel Machine,  by Dear Mishu’s Dad”)! 

Coming soon:
  Your BSMP Location
 

Private, personalized 1-on-1 consulting on YOUR social media profile strategy is available now.
Branding Your #SocialMedia Profile (BSMP) Series:

Your BSMP Bio Photo
Your BSMP Extended Name
Your BSMP One Sentence Wordings
Your BSMP Hashtags
Your BSMP Update Line
Your BSMP URL
Your BSMP Emojis
Elina Svitolina BSMP
Your BSMP Social Media Influencer
How to optimize your “Branded Social Media Profile” area
kick-ss CTAs for your branded social media profile
Doing your profile the wrong way
Powerpointed (Mobile Growth Virtual Summit 3.0 – “How to  Transform Your Social Media Branded Profile to a Sales Funnel Machine,  by Dear Mishu’s Dad”)! 

Coming soon:
  Your BSMP Location
 

Private, personalized 1-on-1 consulting on YOUR social media profile strategy is available now.

Branding Your #SocialMedia Profile (BSMP) Series:

Your BSMP Bio Photo
Your BSMP Extended Name
Your BSMP One Sentence Wordings
Your BSMP Hashtags

Your BSMP Update Line
Your BSMP URL
Elina Svitolina BSMP
Your BSMP Social Media Influencer
How to optimize your “Branded Social Media Profile” area
kick-ss CTAs for your branded social media profile
Doing your profile the wrong way
Powerpointed (Mobile Growth Virtual Summit 3.0 – “How to Transform Your Social Media Branded Profile to a Sales Funnel Machine, by Dear Mishu’s Dad”)!

Coming soon:

Your BSMP Emojis
Your BSMP Location


Private, personalized 1-on-1 consulting on YOUR social media profile strategy is available now.

“I have a cute dog… :-)” in your YouTube About…?

Branding Your Social Media Profile (BSMP) is a new 1-on-1 program that helps brands bring their social media profile and presence to the next level.

This series of articles is an introduction to some of the techniques and experiments that have been proven to make this underutilized real estate work for you. 

Brands and others looking for customized analysis and guidance specific to their profile(s) can register for 1:1 coaching here.

In past articles in the BSMP* series I explained how you can optimize YOUR story-telling through your profile photos, extended name, update line, profile description, hashtags, CTA, URL and Influencers. Today we will discuss a case study, this time over your YouTube account’s “About.”

*BSMP = branded social media profile, a term that was coined by… me.

Ok so the other day – while I was looking for new engagers for my Mishu’s YouTube channel – I bumped into a YouTube account that has the following sentence on their “About” section (we call it BSMP):

YouTube BSMP - "I have a cute dog"?
YouTube BSMP – “I have a cute dog…:)”?

I have a cute dog…:)

Continue reading “I have a cute dog… :-)” in your YouTube About…?

Is it a good idea for brands to say their product is cool?

Don’t use some version of “I have a cool product” on your BSMP unless the community you’ve built is about brands that say “cool” about their products…

*BSMP = branded social media profile, a term that was coined by… me.

Branding Your #SocialMedia Profile (BSMP) Series:

Your BSMP Bio Photo
Your BSMP Extended Name
Your BSMP One Sentence Wordings
Your BSMP Hashtags
Your BSMP Update Line
Your BSMP URL
Your BSMP Emojis
Elina Svitolina BSMP
Your BSMP Social Media Influencer
How to optimize your “Branded Social Media Profile” area
kick-ss CTAs for your branded social media profile
Doing your profile the wrong way
Powerpointed (Mobile Growth Virtual Summit 3.0 – “How to  Transform Your Social Media Branded Profile to a Sales Funnel Machine,  by Dear Mishu’s Dad”)! 

Coming soon:
  Your BSMP Location
 

Private, personalized 1-on-1 consulting on YOUR social media profile strategy is available now.

Branding Your #SocialMedia Profile Series No. 10: Your BSMP Influencer

Branding Your Social Media Profile (BSMP) is a new 1-on-1 program that helps brands bring their social media profile and presence to the next level.

This series of articles is an introduction to some of the techniques and experiments that have been proven to make this underutilized real estate work for you. 

Brands and others looking for customized analysis and guidance specific to their profile(s) can register for 1:1 coaching here.

In past BSMP* series article I explained how you can optimize YOUR story-telling through your profile photos, extended name, update line, profile description, hashtags, CTA and URL. Today I will show you something new, related to SMI* on – yes – your profile.

*BSMP = branded social media profile, a term that was coined by… me.

Continue reading Branding Your #SocialMedia Profile Series No. 10: Your BSMP Influencer

What should your social media bio photo look like?

Your bio photo should tell YOUR story, and be as perfect as you can in terms of size, pixels, and background for the platform. Just keep it focused on your story-focused.

The following is an extract from Dear Mishu Dad's  “How to Transform Your Social Media Branded Profile to a Sales Funnel Machine" presented at Mobile Growth Virtual Summit 3.0, etc. 

When it comes to your bio photo, make sure that it is telling YOUR story. For example – see below – her account is all about rosé wine. So she’s holding a glass of rosé wine in her photo (and her hashtags & everything else are all about rosé wine):

A good example of consistency in story telling is this Rose Wine story... it's everywhere, and that's how it should be (no one will confuse Sarah with Cab wine tasting, right...?)
A good example of consistency in story telling is this rose wine story… it’s everywhere in her bio and profile, and that’s how it should be (no one will confuse Sarah’s account with a beer tasting account, right…?)

Then – of course – I’m sure you’ve heard this before – try to use the perfect size & pixels, perfect background, perfect everything for the platform. 

Continue reading What should your social media bio photo look like?

Powerpoint (Mobile Growth Virtual Summit 3.0 – “How to Transform Your Social Media Branded Profile to a Sales Funnel Machine, by Dear Mishu’s Dad”)!

Branding Your Social Media Profile (BSMP) is a new 1-on-1 program that helps brands bring their social media profile and presence to the next level.

This series of articles is an introduction to some of the techniques and experiments that have been proven to make this underutilized real estate work for you. 

Brands and others looking for customized analysis and guidance specific to their profile(s) can register for 1:1 coaching here.

On February 10th, 6:15PM ET, I shared my tips on building a sales funnel with your BSMP (Branded Social Media Profile) with the awesome community of the Mobile Growth Summit 3.0.

*BSMP = branded social media profile, a term that was coined by… me.

Continue reading Powerpoint (Mobile Growth Virtual Summit 3.0 – “How to Transform Your Social Media Branded Profile to a Sales Funnel Machine, by Dear Mishu’s Dad”)!

Influencer Marketing & BSMP Tips of the Day – Collection

Hi guys – I decided to collect my “Tip of the Day” post here, so you don’t need to hunt all over DearMishuDad.com to find them. Enjoy…!

Continue reading Influencer Marketing & BSMP Tips of the Day – Collection

BSMP Story line idea from a third-party published review

It's up to you how creative you want to be with your Branded Social Media Profile (BSMP) story line, as long as it works.. Here is an idea - find that great one liner from a third-party published review:  "Instant coffee you'll actually want to drink"- The New York Times
BSMP story line creativity: one liner from a third-party published review: “Instant coffee you’ll actually want to drink”- The New York Times

It’s up to you how creative you want to be with your Branded Social Media Profile (BSMP) story line, as long as it works.. Here is an idea – find that great one liner from a third-party published review:

<“Instant coffee you’ll actually want to drink”- The New York Times>

Branding Your #SocialMedia Profile (BSMP) Series:

Your BSMP Bio Photo
Your BSMP Extended Name
Your BSMP One Sentence Wordings
Your BSMP Hashtags
Your BSMP Update Line
Your BSMP URL
Your BSMP Emojis
Elina Svitolina BSMP
Your BSMP Social Media Influencer
How to optimize your “Branded Social Media Profile” area
kick-ss CTAs for your branded social media profile
Doing your profile the wrong way
Powerpointed (Mobile Growth Virtual Summit 3.0 – “How to  Transform Your Social Media Branded Profile to a Sales Funnel Machine,  by Dear Mishu’s Dad”)! 

Coming soon:
  Your BSMP Location
 

Private, personalized 1-on-1 consulting on YOUR social media profile strategy is available now.