Let’s analyse a product endorsement by Micro-Influencer Kelly Maire
How she does Influencer Marketing right:
- She havs an authentic, exciting message explaining why she endorses the potty training book
- She follows FCC rules by adding #ad
- Results: people LOVE and LISTEN to her voice. Not only that, but they tag their friends to listen to her recommendations too, and that’s the creme de la creme, best-results-ever endorsement: you can’t get more WoM (Word-of-mouth) marketing results than when an influencer’s followers recommend the product to their followers! Congrats Kelly, you’re a Microinfluencer marketing hero!
SMI* = Social Media Influencers