Case Study: A Great Facebook Micro-Influencer Who Brings Customers for a Potty Training Book

Case Study: A Great Facebook Micro-Influencer Who Brings Customers for a Potty Training Book

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Let’s analyse a product endorsement by Micro-Influencer Kelly Maire

Case Study: A great Facebook Micro-Influencer that bring customers to a potty training book

How she does Influencer Marketing right:

  1. She havs an authentic, exciting message explaining why she endorses the potty training book
  2. She follows FCC rules by adding #ad
  3. Results: people LOVE and LISTEN to her voice. Not only that, but they tag their friends to listen to her recommendations too, and that’s the creme de la creme, best-results-ever endorsement: you can’t get more WoM (Word-of-mouth) marketing results than when an influencer’s followers recommend the product to their followers! Congrats Kelly, you’re a Microinfluencer marketing hero!



Sincerely yours,

#DearMishuDad

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DearMishuDad

N.G. Gordon is an acclaimed author, speaker, educator, and business consultant on social media and influencer marketing. His expertise in the field draws on his experience as a former tennis player, Silicon Valley entrepreneur and brand owner, and on his work as the creator of a popular influencer character DearMishu, Advice Column (based on his dog, Mishu). Contact N.G. to have him advise your company on your social media brand or speak at your conference soon, or to sign up for his Branded Social Media Profile program, a targeted, one-on-one advising program that helps brands improve their social media profiles.