Case Study: A Great Facebook Micro-Influencer Who Brings Customers for a Potty Training Book

Case Study: A Great Facebook Micro-Influencer Who Brings Customers for a Potty Training Book

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Let’s analyse a product endorsement by Micro-Influencer Kelly Maire

Case Study: A great Facebook Micro-Influencer that bring customers to a potty training book

How she does Influencer Marketing right:

  1. She havs an authentic, exciting message explaining why she endorses the potty training book
  2. She follows FCC rules by adding #ad
  3. Results: people LOVE and LISTEN to her voice. Not only that, but they tag their friends to listen to her recommendations too, and that’s the creme de la creme, best-results-ever endorsement: you can’t get more WoM (Word-of-mouth) marketing results than when an influencer’s followers recommend the product to their followers! Congrats Kelly, you’re a Microinfluencer marketing hero!





Sincerely yours,

Dear Mishu's Dad

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SMI* = Social Media Influencers


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DearMishuDad

I am the creator of Dear Mishu, a dog character that gives underdog advice to humans on social media. I originally built the account to learn about influencers and how they work. Over time, the account grew and Dear Mishu became a real social media influencer with a community of followers who ask her for advice. I use this experience and my 20 years of marketing experience to help brands understand how to reach their goals through Influencer Marketing and Social media branding.