I was told to build a relationship with the Influencer before hiring...

I was told to build a relationship with the Influencer before hiring?

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About “building a relationship”: the relationship should be – based on my experience – between a brand and its subcontractor, defined through a contract (get mine on Amazon: https://www.amazon.com/dp/B084SP1R7G), where the Influencer is paid for her (hard) work. That means the “relationship” should be professional. All that remains is identifying the lucky, talented influencer.

Search carefully and follow that person for a while before signing a contract, so you know what you’ll be getting. Good luck, it’s not that hard!

Should I become friends with the influencers I hire?
Working with Influencers: Moving Beyond “Outreach”
Signing a Brand-Influencer Agreement as Part of Your Influencer Marketing Strategy

Sincerely yours,

Dear Mishu's Dad

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SMI* = Social Media Influencers

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I am the creator of Dear Mishu, a dog character that gives underdog advice to humans on social media. I originally built the account to learn about influencers and how they work. Over time, the account grew and Dear Mishu became a real social media influencer with a community of followers who ask her for advice. I use this experience and my 20 years of marketing experience to help brands understand how to reach their goals through Influencer Marketing and Social media branding.