What should brands do to prepare to be found on social media

What should brands do to prepare to be found on social media?

A brand’s job isn’t to be found. It’s to create something worth talking about….

Tip: Influencers are EXCELLENT storytellers, find the right ones to tell your story!

Good brand story-telling helps lead your audience (and customers too) to good decisions.

I strongly recommend using a contract for any sponsorship to protect yourself and your business, such as my Brand-Influencer Contract

Sincerely yours,


RELATED  How can I get organic growth of my Instagram followers?

Published by


N.G. Gordon is an acclaimed author, speaker, educator, and business consultant on social media and influencer marketing. His expertise in the field draws on his experience as a former tennis player, Silicon Valley entrepreneur and brand owner, and on his work as the creator of a popular influencer character DearMishu, Advice Column (based on his dog, Mishu). Contact N.G. to have him advise your company on your social media brand or speak at your conference soon, or to sign up for his Branded Social Media Profile program, a targeted, one-on-one advising program that helps brands improve their social media profiles.