What is "IGC"?

A hack to brand how to bring IGC (Influencer Generated Content)

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Here is a good example (see above) of how a brand brings a lot of Nano/MicroInfluencer-generated content (also called IGC) to its social media assets.

Here is a good example of how a brand brings a lot of Nano/MicroInfluencer-generated IGC content to its social media assets.
Here is a good example of how a brand brings a lot of Nano/MicroInfluencer-generated IGC content to its social media assets.

Related: What is “IGC”?





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Dear Mishu's Dad

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SMI* = Social Media Influencers


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DearMishuDad

I am the creator of Dear Mishu, a dog character that gives underdog advice to humans on social media. I originally built the account to learn about influencers and how they work. Over time, the account grew and Dear Mishu became a real social media influencer with a community of followers who ask her for advice. I use this experience and my 20 years of marketing experience to help brands understand how to reach their goals through Influencer Marketing and Social media branding.