What are the best ways to select the ideal Influencers for your brand?

What are the best ways to select the ideal Influencers for your brand?

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Really the best way is to search who talks best and who engages best on the hashtags that are related to your brand, and…stay low for a while, understand the potential. Then few weeks later, if you still like what you see, buy their influence via pay per post – the SMI* are almost always willing to do that — that’s what they do for a living!

Dominating the top of the hashtags of your choice is preferable...
Dear Mishu – an example of an Influencer that is dominating the top of her chosen hashtag
Suggested Influencer KPIs - DearMishuDad  Source (updated often): https://www.dearmishudad.com/kpi
Suggested Influencer KPIs – DearMishuDad Source (updated often): https://www.dearmishudad.com/kpi

Related:

If It Can’t Be Transactional, Then What Am I Getting from Influencer Marketing at All?





Sincerely yours,

Dear Mishu's Dad

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SMI* = Social Media Influencers


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DearMishuDad

I am the creator of Dear Mishu, a dog character that gives underdog advice to humans on social media. I originally built the account to learn about influencers and how they work. Over time, the account grew and Dear Mishu became a real social media influencer with a community of followers who ask her for advice. I use this experience and my 20 years of marketing experience to help brands understand how to reach their goals through Influencer Marketing and Social media branding.