What is the best way to verify the credibility of an influencer?

What is the best way to verify the credibility of an influencer?

🥋If you're looking for influencer services from Dear Mishu, click here

There is a simple way to verify good social media influencers:

First, check their posts for the last 3 months.

Next, follow them for a few weeks and observe their activity daily. If you still like what they say and the attention they get from the community that they’ve built, then they’re a good match for you. Good luck!

Bonus:

Which Influencers NOT to Hire, no Matter What (and The Power of ♥)
Which Influencers NOT to Hire, no Matter What (and The Power of ♥)

Related:

If It Can’t Be Transactional, Then What Am I Getting from Influencer Marketing at All?


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Sincerely yours,

Dear Mishu's Dad

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SMI* = Social Media Influencers


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DearMishuDad

I am the creator of Dear Mishu, a dog character that gives underdog advice to humans on social media. I originally built the account to learn about influencers and how they work. Over time, the account grew and Dear Mishu became a real social media influencer with a community of followers who ask her for advice. I use this experience and my 20 years of marketing experience to help brands understand how to reach their goals through Influencer Marketing and Social media branding.