There is a simple way to verify good social media influencers: First, check their posts for the last 3 months. Next, follow them for a few weeks and observe their activity daily. If you still like what they say and the attention they get from the community that they’ve built, then they’re a good match for you. Good luck!
N.G. Gordon is an acclaimed author, speaker, educator, and business consultant on social media and influencer marketing. His expertise in the field draws on his experience as a former tennis player, Silicon Valley entrepreneur and brand owner, and on his work as the creator of a popular influencer character DearMishu, Advice Column (based on his dog, Mishu). Contact N.G. to have him advise your company on your social media brand or speak at your conference soon, or to sign up for his Branded Social Media Profile program, a targeted, one-on-one advising program that helps brands improve their social media profiles. View all posts by DearMishuDad
