What is the best way to find social media influencers to contact? What do I say to them?

What is the best way to find SMI (Social Media Influencers) to contact? What do I say to them?

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Find them by searching the hashtag that is MOST related to your brand (they will be ranked on top).

As for how to approach: DM a very straight forward message, such as:


“Hi Don, I would like to pay you for the endorsement of my ____ product. Is that ok, and what is your fee?”

DearMishuDad: There is no "outreach" to Influencers, there is "hiring". Think "hiring" instead of "outreach"
DON'T spam the influencer
DON’T spam!
"If your brand reaches out to an influencer, do NOT automatically add that person's email to your marketing list.   Getting spammed with emails I never opted into immediately makes me dislike your brand.   Respect others' digital spaces."
“If your brand reaches out to an influencer, do NOT automatically add that person’s email to your marketing list. Getting spammed with emails I never opted into immediately makes me dislike your brand. Respect others’ digital spaces.”

Related:

I strongly recommend using a contract for any sponsorship to protect yourself and your business, such as my Brand-Influencer Contract





Sincerely yours,

Dear Mishu's Dad

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SMI* = Social Media Influencers


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DearMishuDad

I am the creator of Dear Mishu, a dog character that gives underdog advice to humans on social media. I originally built the account to learn about influencers and how they work. Over time, the account grew and Dear Mishu became a real social media influencer with a community of followers who ask her for advice. I use this experience and my 20 years of marketing experience to help brands understand how to reach their goals through Influencer Marketing and Social media branding.