What are the best metrics you can use for evaluating Influencer Marketing_ KPIs..

What are the best metrics you can use for evaluating Influencer Marketing?

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There are many ways (and tools) to measure influencer performance. I prefer to use practical ones such as quality of comments, tagging, resharing, bookmarking, etc.

Bookmarking (1), Sending (2), Chatting (3) and Liking (4), as Insta KPIs - Dear Mishu's Dad
Bookmarking (1), Sending (2), Chatting (3) and Liking (4), as Insta KPIs
Source: https://www.dearmishudad.com/kpis-social-media-influencers/





Sincerely yours,

Dear Mishu's Dad

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DearMishuDad

I am the creator of Dear Mishu, a dog character that gives underdog advice to humans on social media. I originally built the account to learn about influencers and how they work. Over time, the account grew and Dear Mishu became a real social media influencer with a community of followers who ask her for advice. I use this experience and my 20 years of marketing experience to help brands understand how to reach their goals through Influencer Marketing and Social media branding.