My answer so far has been:
- Generic apps from the platforms themselves (e.g. YouTube app to create/post Shorts), because they are fully optimized for each platform.
- Adobe Spark or Canva for post creation and editing.
- iOS “shortcuts” for meme building, screenshot merging, and other various fast SMI design/publishing actions (this one is so much fun that I am writing a whole blog post about it and update it often).
- Tweetdeck or Crowdfire for scheduling your posts.
These top contenders for SMI post creation editing tools both got almost 5 stars in the app stores, which speaks for itself:
1. Adobe Spark
Adobe Spark is my No.1 go-to tool for image and video creation. It was not like that at the beginning – a lot was missing, there were plenty of bugs. Not today! The tool is so powerful that you don’t need to be a professional designer to use it. It comes with plenty of templates, and … AI-generated tools and optimizers to convert your creation into whatever you want it to become. See the slideshow below that demonstrates some of the favorite features for SMI.
Price: Free for the awesome basic version
Everyone likes (and talks about their love for) Canva… besides me… Still, I can see why it’s so loved by SMI and I did check it again recently and found a lot of useful functions for SMI, such as the following:
Available for all OS and browsers.
Price: Free for awesome basic
3. Instagram Layout
Example of a generic app created by the platform is Instagram Layout, by Instagram (yes, that company from SF, owned by Facebook). The mobile app provides a simple yet good enough tool for SMI to create a layout of 2-6 pictures that fits perfectly into Instagram post sizes. It can’t be more optimized than that for your Instagram feed postings. It’s a simple yet time saving tool for combining a few visuals into 1 for Insta.
4) Tweetdeck by Twitter
Tweetdeck – offered by Twitter itself – is a suite for Twitter publishing, great for SMIs and social media managers that tweet.
What do I like about Tweetdeck:
- I can “clear” all the column entries after reading them, it makes the screen so much cleaner.
- I can add as many twitter accounts as I want and manage them from the same screen or column
- I can create a column of specific accounts I want to give special attention to.
- I can track all those that RT my tweets (and thank them, or amplify)
- I can create a column for mentions for all my accounts.
- I can create one (or more) columns of all hashtags, DMs, keywords, RTs, locations, etc. (anything that is possible with Twitter’s software architecture.) I want to follow (and engage them, all day long, as SMI should), and all of that eliminates the noise and lets me focus in a big way.
- I can place all the twitter chatscontent in one column AND filter the tweets there per keywords (for e.g. “flower” will show all tweets from the accounts or chats I follow that mentions flowers).
- The unlimited amount of scheduling is awesome!
- Available for Windows and Mac desktops only. No iOS/Android versions.
- Not optimized for Chromebooks computers, with the result that it hangs and freezes.
- Twitter only (most influencers need a similar tool for their other platforms too, such as Tiktok, YouTube, Insta, Facebook, etc. ).
Available for web-browsers such as Chrome, Safari and Firefox.
I use Crowdfire for publishing content on social media channels. Crowdfire works with all platforms – Facebook, Twitter, Linkedin, Instagram (yes!), etc.
What I like with Crowdfire:
- Works with all social media platforms
- I can (almost) fully customize each post before scheduling it – the number of words, the wording, media attached, etc.
- I can republish any post, anytime.
- I can republish from (mine and other’s) RSSs
- I can group accounts (for example all my AM to-do accounts) and workspace them.
- New hashtag tool that remembers previously entered hashtags (read about the importance of Hashtags for SMI here) .
Cons – it doesn’t reach its potential:
- I can’t shake the feeling that the suite is a pile of patches, built one on another — i.e. their developers need to redesign the suite asap.
- quantity limitations for pictures and videos doesn’t maximize the platform capabilities
- alerts on failed publishing are relatively poor
Price: 0-$75 – the more accounts, the higher the price (yet they often have special pricing for the holidays).
SMI* = Social Media Influencers