Signing a Contract with a Social Media Influencer as Part of Your Marketing Strategy

You’ve got to be very strategic and plan well when it comes to influencer marketing, so all moving parts, as well as objectives, will work. Drafting a well-written and updated influencer contract or SMI* contract) is a great tool to achieve exactly that.

Why Should You Sign an Influencer Contract?

The prime reason for signing a Brand-Influencer Contract is not to eliminate suspicion between potential partners. Rather, the goal is to make everything (or at least as much as possible) CLEAR between the brand and the SMI.

The contract will also help you with influencer campaign planning and execution. Most steps and moves for the campaign should be included. Using a contract template, all you need to do is to associate people and dates to the various action items and goals.

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Is there any difference between a blogger & an Influencer?

A blogger writes a blog, usually on a website. Bloggers can be Influencers if they… influence! Influencers can be non-bloggers. For example, someone who works on Instagram only and doesn’t have a website.

https://www.dearmishudad.com/engage-your-engagers-influencer-first-command/

Why it makes sense for Amazon vendors to create their own Influencer accounts and how can they do it

I analyze the trends in Influencer Marketing and the return on investment it brings daily. Based on that, and my experience as an Amazon vendor, here is my advice for my fellow Amazon vendors about how to take advantage of this new marketing tool.

Q4 was pretty good for that Amazon Vendor... #InfluencerMarketing
Q4 was pretty good for that Amazon Vendor…

But first, some background:

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Your #InfluencerMarketing strategy is broken if you are looking for immediate conversion from influencer post to sales

Every day I see more and more business people who have a smart vision — they understand that a social media presence is essential for business to make it big. This is true – moving the needle for your business’ social media presence is important, and perhaps should be at the root of all your other marketing objectives.

KPI for Influencers: instant "moving the social media needle" NOT instant sales
An influencer’s most immediate KPI is whether you can acquire the influencer’s followers. That means moving the needle in terms of followers or engagement with your social media account, which is the new modern mailing list.

And by now, you likely also understand that to have an impact you have to hire the best fit SMI (social media influencers) for your brand. Perfect so far!

Next step — you sign the SMI to a contract that ties their compensation to sales of your product.

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From Blogger to Influencer: How to Expand Your Portfolio

In this piece I answer the question: “I am a blogger and I want to become a social media influencer as well. How can I do that exactly?” The following answer is based on my talk at the Type-A Parent bloggers conference, and my experience with Dear Mishu, the social media influencer account I created.

Brand deals are doable, and here are the steps to achieve that:
Brand deals are doable, and here are the steps to achieve that…:
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How do you ship products to Influencers?

You don’t just ship. You negotiate a contract, where everything is clear (e.g. that they will do a review, that you will approve that review, date of posting, will the post expire after 24hrs, will they post it on a blog only or Instagram, that you can re-use the content, etc), and only then should you ship. Btw you can get the contract I use:

Related: Signing a Brand-Influencer Agreement as Part of Your Influencer Marketing Strategy

Ad Agencies Representing Micro-Influencers? This unlikely match is made in heaven (and so win-win-win)!

For ad agencies to stay relevant, and for the sake of a super interesting new economy, they’ll need to start working with #MicroInfluencers”

Let’s talk sincerely about the dire state of the advertising world these days:

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Decide: Do You Want the Influencer to Influence, or… Not?

I get a lot of questions about “reach” and what is ideal for SIM (social media influencers). Which makes me wonder why so many marketers are confused between reach and influence.

Blame the journalists and TV… again…:

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