You’ve got to be very strategic and plan well when it comes to influencer marketing, so all moving parts, as well as objectives, will work. Drafting a well-written and updated influencer contract or SMI* contract) is a great tool to achieve exactly that.
Why Should You Sign an Influencer Contract?
The prime reason for signing a Brand-Influencer Contract is not to eliminate suspicion between potential partners. Rather, the goal is to make everything (or at least as much as possible) CLEAR between the brand and the SMI.
The contract will also help you with influencer campaign planning and execution. Most steps and moves for the campaign should be included. Using a contract template, all you need to do is to associate people and dates to the various action items and goals.
A blogger writes a blog, usually on a website. Bloggers can be Influencers if they… influence! Influencers can be non-bloggers. For example, someone who works on Instagram only and doesn’t have a website.
I analyze the trends in Influencer Marketing and the return on investment it brings daily. Based on that, and my experience as an Amazon vendor, here is my advice for my fellow Amazon vendors about how to take advantage of this new marketing tool.
Every day I see more and more business people who have a smart vision — they understand that a social media presence is essential for business to make it big. This is true – moving the needle for your business’ social media presence is important, and perhaps should be at the root of all your other marketing objectives.
And by now, you likely also understand that to have an impact you have to hire the best fit SMI (social media influencers) for your brand. Perfect so far!
In this piece I answer the question: “I am a blogger and I want to become a social media influencer as well. How can I do that exactly?” The following answer is based on my talk at the Type-A Parent bloggers conference, and my experience with Dear Mishu, the social media influencer account I created.
You don’t just ship. You negotiate a contract, where everything is clear (e.g. that they will do a review, that you will approve that review, date of posting, will the post expire after 24hrs, will they post it on a blog only or Instagram, that you can re-use the content, etc), and only then should you ship. Btw you can get the contract I use: