#Authenticity is a misleading term when it comes to social media influencers, so let’s not mention that anymore?

#Authenticity is a misleading term when it comes to social media influencers, so let’s not mention that anymore?

SMI (social media influencers) do NOT need to be authentic. It’s not just that reality checks prove that authenticity has nothing to do with social media influence but also – not surprisingly – their followers/communities accept their community leaders they way they are.

authentic Influencer..
authentic authentic…not true with social influence!

We are deep into end of the year and I can see that blogs, newspapers, TV shows, and podcast are STILL saying that “authenticity is everything” when it comes to choosing a SMI. I’ve found out that this is simply not true…

[bctt tweet=”We are deep into end of the year and I can see that blogs, newspapers, TV shows, and podcasts are STILL saying that ‘#authenticity is everything’ when it comes to choosing a social media influencer. #NotTrue #InfluencerMarketing” prompt=”If you found this article about authenticity useful, share this”]

That’s right, I’ve found out that:

  1. SMI are community builders. The community that they’ve built – through the days/months/years – accepts them they way they are, whether they are “authentic” or not.
  2. Being “authentic” has nothing to do with influence. SMI can be authentic or not, and still influence (more details about that here).
  3. Being non-authentic can be very authentic… 🙂
Whether you are seen by outsiders as "authentic" or no...  Don't worry, your true community will accept you THE WAY YOU ARE, Influencer!
Whether you are seen by outsiders as “authentic” or no… Don’t worry, your true community will accept you THE WAY YOU ARE, Influencer!

More tips for Influencers.

Should I coin a new business term? #StoryTelling
Should I coin a new business term? #StoryTelling Source: https://www.dearmishudad.com/coin-new-business-term-storytelling/
Your Turn: Learn How with 1:1 Coaching DearMishuDad.com/11
Your Turn: Learn How with 1:1 Coaching DearMishuDad.com/11



Sincerely yours,

#DearMishuDad

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DearMishuDad

N.G. Gordon is an acclaimed author, speaker, educator, and business consultant on social media and influencer marketing. His expertise in the field draws on his experience as a former tennis player, Silicon Valley entrepreneur and brand owner, and on his work as the creator of a popular influencer character DearMishu, Advice Column (based on his dog, Mishu). Contact N.G. to have him advise your company on your social media brand or speak at your conference soon, or to sign up for his Branded Social Media Profile program, a targeted, one-on-one advising program that helps brands improve their social media profiles.