SMI (social media influencers) do NOT need to be authentic. It’s not just that reality checks prove that authenticity has nothing to do with social media influence but also – not surprisingly – their followers/communities accept their community leaders they way they are.
We are deep into end of the year and I can see that blogs, newspapers, TV shows, and podcast are STILL saying that “authenticity is everything” when it comes to choosing a SMI. I’ve found out that this is simply not true…
[bctt tweet=”We are deep into end of the year and I can see that blogs, newspapers, TV shows, and podcasts are STILL saying that ‘#authenticity is everything’ when it comes to choosing a social media influencer. #NotTrue #InfluencerMarketing” prompt=”If you found this article about authenticity useful, share this”]
That’s right, I’ve found out that:
- SMI are community builders. The community that they’ve built – through the days/months/years – accepts them they way they are, whether they are “authentic” or not.
- Being “authentic” has nothing to do with influence. SMI can be authentic or not, and still influence (more details about that here).
- Being non-authentic can be very authentic… 🙂