Two Case Studies: Asking #Influencers for Their Rates (Doing it The Right Way)

What is the best way to ask SMI* for their pay rate?  Like this!

*SMI = Social Media influencers. Source: Who is an influencer?

Finding out influencer pay rate

Yes that’s the RIGHT way – just DM a short message to your potential SMI, and ask for their rates.

The answer in this example is great – straight to the point and showing authenticity (it’s a good sign when SMI will not agree to promote just any product).

Tip: if the SMI’s answer is not very clear or sincere, or they don’t ask you about your product, they might not be a Pro

Good luck brand heroes! ?– @DearMishuDad ✊

Here is another good example of how to write to SMI. This is the right way when you are approaching SMI to HIRE them, rather than with the typical “I love you so much, I am a fan, please recommend my product and I’ll give you a sample for free” B.S..:

Here is another good example of how to write to SMI. This is the right way when you are approaching SMI to HIRE them, rather than with the typical "I love you so much, I am a fan, please recommend my product and I'll give you a sample for free" B.S..
The right way to DM to a SMI
Your Turn: Learn How with 1:1 Coaching DearMishuDad.com/11
Your Turn: Learn How with 1:1 Coaching DearMishuDad.com/11



Sincerely yours,

#DearMishuDad

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DearMishuDad

N.G. Gordon is an acclaimed author, speaker, educator, and business consultant on social media and influencer marketing. His expertise in the field draws on his experience as a former tennis player, Silicon Valley entrepreneur and brand owner, and on his work as the creator of a popular influencer character DearMishu, Advice Column (based on his dog, Mishu). Contact N.G. to have him advise your company on your social media brand or speak at your conference soon, or to sign up for his Branded Social Media Profile program, a targeted, one-on-one advising program that helps brands improve their social media profiles.