DearMishuDad answers : What can I ask when I’m interviewing a potential Influencer to work with?

What can I ask when I’m interviewing a potential influencer to work with?

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Here are some good questions:
1. Ask about their love for your product, because if they don’t love it how can they make others love it.

2. Have they promoted a similar product or a competitor

3. How much do they usually charge per post (and why)

4. Ask to see their best engagement posts and then ask why they were successful and can they repeat the same success with your post and why.

5. Ask what the optimal time and days have been for their most engaged posts.

6. Do they delete the post the day later or keep them forever?

7. Last, ask them if you can keep the creatives from their sponsored posts that you pay for.

Bonus:

I strongly recommend using a contract for any sponsorship to protect yourself and your business, such as my Brand-Influencer Contract

Which Influencers NOT to Hire, no Matter What (and The Power of ♥)
Which Influencers NOT to Hire, no Matter What (and The Power of ♥)





Sincerely yours,

Dear Mishu's Dad

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SMI* = Social Media Influencers


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DearMishuDad

I am the creator of Dear Mishu, a dog character that gives underdog advice to humans on social media. I originally built the account to learn about influencers and how they work. Over time, the account grew and Dear Mishu became a real social media influencer with a community of followers who ask her for advice. I use this experience and my 20 years of marketing experience to help brands understand how to reach their goals through Influencer Marketing and Social media branding.