DearMishuDad answers: Am I allowed to tell the Influencer exactly what pic and text to post?

Am I allowed to tell the Influencer exactly what pic and text to post?

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Yes, but you are missing the chance for an awesome, original, great point-of-view etc post that they will be creating for you. They are really professionals, they know what to do. If you give them your post or photo, it will look like an ad and not like an original testimony.


How Good is the Content I Can Expect to Get From Influencers?
original, native, not-intrusive, not superficial, impactful, with a great point-of-view, attention to detail, and interesting – that’s the type of content influencers should provide.

Sincerely yours,

Dear Mishu's Dad

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SMI* = Social Media Influencers

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I am the creator of Dear Mishu, a dog character that gives underdog advice to humans on social media. I originally built the account to learn about influencers and how they work. Over time, the account grew and Dear Mishu became a real social media influencer with a community of followers who ask her for advice. I use this experience and my 20 years of marketing experience to help brands understand how to reach their goals through Influencer Marketing and Social media branding.