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SMI (Social media influencer) wear many “hats.” Let’s have fun and compile a list of all the hats they wear. LMK if I forgot anything?
- Listener 🎩
- Communications specialist 🎩
- Visionary 🎩
- Digital strategist 🎩
- Digital consultant 🎩
- Screen writer 🎩
- Model 🎩
- Actor 🎩
- Dancer 🎩*
- Singer 🎩*
- Gaffer 🎩
- Set designer 🎩
- Makeup artist 🎩
- Sound designer 🎩
- Graphic designer 🎩
- Illustrator 🎩*
- Photographer 🎩
- Videographer 🎩
- Film director 🎩
- Film producer 🎩
- Editor 🎩
- Social media manager 🎩
- Community manager 🎩
- Coach 🎩
- Tech support 🎩
- Publisher 🎩
- Distributor 🎩
- Legal team 🎩
- Data analyst 🎩
- Union representative 🎩
- Marketer 🎩
- Salesman 🎩
- PR agent 🎩
- …
- Influencer.
*Optional
(One social media post takes on average 3 days to produce for my Dear Mishu account. 1 sponsorship takes a few months to achieve and manage)
So many hats!! So – yes, serious SMI are hard workers, often working through the nights, and must be very creative in terms of vision, strategies, design. They’re an all-in-one publishing house, marketing shop (the Achilles heal of most SMI), crisis management, and dozens more jobs. They love it though, as they get satisfaction from building a community, recognition from peers, AND some of them make money from it too.


PS/ For brands to get maximum performance from an SMI in all of the above hats, it is recommended to sign a brand-influencer contract:
Related:
(updated often) 37 Alternative Names for the (hated) Word “Influencer”
Not all influencers are unethical, fake, or overpaid… Dear Mishu & friends tell it like it is.
How good is the content I can expect to get from Influencers I hire?
Ad Agencies Representing Micro-Influencers? This unlikely match is made in heaven (and so win-win-win)!

Sincerely yours,
