What Are All the Hats that Influencers Wear?

What Are All the Hats that Influencers Wear?

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SMI (Social media influencer) wear many “hats.” Let’s have fun and compile a list of all the hats they wear. LMK if I forgot anything?

  1. Listener 🎩
  2. Communications specialist 🎩
  3. Visionary 🎩
  4. Digital strategist 🎩
  5. Digital consultant 🎩
  6. Screen writer 🎩
  7. Model 🎩
  8. Actor 🎩
  9. Dancer 🎩*
  10. Singer 🎩*
  11. Gaffer 🎩
  12. Set designer 🎩
  13. Makeup artist 🎩
  14. Sound designer 🎩
  15. Graphic designer 🎩
  16. Illustrator 🎩*
  17. Photographer 🎩
  18. Videographer 🎩
  19. Film director 🎩
  20. Film producer 🎩
  21. Editor 🎩
  22. Social media manager 🎩
  23. Community manager 🎩
  24. Coach 🎩
  25. Tech support 🎩
  26. Publisher 🎩
  27. Distributor 🎩
  28. Legal team 🎩
  29. Data analyst 🎩
  30. Union representative 🎩
  31. Marketer 🎩
  32. Salesman 🎩
  33. PR agent 🎩
  34. Influencer.

*Optional

(One social media post takes on average 3 days to produce for my Dear Mishu account. 1 sponsorship takes a few months to achieve and manage)

So many hats!! So – yes, serious SMI are hard workers, often working through the nights, and must be very creative in terms of vision, strategies, design. They’re an all-in-one publishing house, marketing shop (the Achilles heal of most SMI), crisis management, and dozens more jobs. They love it though, as they get satisfaction from building a community, recognition from peers, AND some of them make money from it too.

36 Hats (!!) that Influencers Wear
36 Hats (!!) that Influencers Wear
SMI can be very creative with the resources they have. They are an all-in-one, inexpensive production studio, and that's one more reason why they're useful for brands during the COVID-19 pandemic.
SMI can be very creative with the resources they have. They are an all-in-one, inexpensive production studio, and that’s one more reason why they’re useful for brands during the COVID-19 pandemic and afterwards.

PS/ For brands to get maximum performance from an SMI in all of the above hats, it is recommended to sign a brand-influencer contract:

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Sincerely yours,

Dear Mishu's Dad

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SMI* = Social Media Influencers


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DearMishuDad

I am the creator of Dear Mishu, a dog character that gives underdog advice to humans on social media. I originally built the account to learn about influencers and how they work. Over time, the account grew and Dear Mishu became a real social media influencer with a community of followers who ask her for advice. I use this experience and my 20 years of marketing experience to help brands understand how to reach their goals through Influencer Marketing and Social media branding.