What Are All the Hats that Influencers Wear?

What Are All the Hats that Influencers Wear?

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SMI (Social media influencer) wear many “hats.” Let’s have fun and compile a list of all the hats they wear. LMK if I forgot anything?

  1. Listener 🎩
  2. Communications specialist 🎩
  3. Visionary 🎩
  4. Digital strategist 🎩
  5. Digital consultant 🎩
  6. Screen writer 🎩
  7. Model 🎩
  8. Actor 🎩
  9. Dancer 🎩*
  10. Singer 🎩*
  11. Gaffer 🎩
  12. Set designer 🎩
  13. Makeup artist 🎩
  14. Sound designer 🎩
  15. Graphic designer 🎩
  16. Illustrator 🎩*
  17. Photographer 🎩
  18. Videographer 🎩
  19. Film director 🎩
  20. Film producer 🎩
  21. Editor 🎩
  22. Social media manager 🎩
  23. Community manager 🎩
  24. Coach 🎩
  25. Tech support 🎩
  26. Publisher 🎩
  27. Distributor 🎩
  28. Legal team 🎩
  29. Data analyst 🎩
  30. Union representative 🎩
  31. Marketer 🎩
  32. Salesman 🎩
  33. PR agent 🎩
  34. …
  35. Influencer.

*Optional

(One social media post takes on average 3 days to produce for my Dear Mishu account. 1 sponsorship takes a few months to achieve and manage)

So many hats!! So – yes, serious SMI are hard workers, often working through the nights, and must be very creative in terms of vision, strategies, design. They’re an all-in-one publishing house, marketing shop (the Achilles heal of most SMI), crisis management, and dozens more jobs. They love it though, as they get satisfaction from building a community, recognition from peers, AND some of them make money from it too.

36 Hats (!!) that Influencers Wear
36 Hats (!!) that Influencers Wear
SMI can be very creative with the resources they have. They are an all-in-one, inexpensive production studio, and that's one more reason why they're useful for brands during the COVID-19 pandemic.
SMI can be very creative with the resources they have. They are an all-in-one, inexpensive production studio, and that’s one more reason why they’re useful for brands during the COVID-19 pandemic and afterwards.

PS/ For brands to get maximum performance from an SMI in all of the above hats, it is recommended to sign a brand-influencer contract:

Related:


(updated often) 37 Alternative Names for the (hated) Word “Influencer”

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What Influencers Bring to the Table: dialogue, attention, community building, category leading, positive bias, high level story-telling, etc.
What Influencers Bring to the Table: dialogue, attention, community building, category leading, positive bias, high level story-telling, etc.



Sincerely yours,

#DearMishuDad

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DearMishuDad

N.G. Gordon is an acclaimed author, speaker, educator, and business consultant on social media and influencer marketing. His expertise in the field draws on his experience as a former tennis player, Silicon Valley entrepreneur and brand owner, and on his work as the creator of a popular influencer character DearMishu, Advice Column (based on his dog, Mishu). Contact N.G. to have him advise your company on your social media brand or speak at your conference soon, or to sign up for his Branded Social Media Profile program, a targeted, one-on-one advising program that helps brands improve their social media profiles.