Here is my question: should you follow someone back whose message is “follow me and I’ll follow you”? Before you answer…,
And SMI*? They are community builders, they are the people (or pets) that build a community around the clock, around a (often niche) topic they are crazy about, such as:
"I love to travel to Asia so much"
"Anything that has Orange in it"
"My mutt dog is so cute at home"
"We are proudly overweight"
"I have an attitude at school and I'm not ashamed of it"
"My respect for Gameboy is unlimited"
"Let's talk about black holes"
"I'm a bimbo"
Btw, for many mega-influencers – their topic is their… face:
Everyone chooses their own community, as a community builder or a member, based on the topic they are crazy about. Furthermore, an outsider (journalists that do not belong to that community included) often won’t understand anything about the subtext, background, and objectives when looking at that community.
Now back to my question: should you follow someone back whose message is “follow me and I’ll follow you”?
The answer is – if you identify with a community that focuses on that account’s topic (and it’s legal…), then absolutely
Otherwise, NO. And maybe you should consider removing them from your followers. It won’t benefit you to have followers who are not interested in your content, because they won’t engage with your posts. And if you’re not interested in their content, it also doesn’t make sense to follow them because you won’t want to see their content. So choose your community and your followers carefully, and enjoy!
Which community do you enjoy contributing to?
SMI* = Social Media Influencers